31 Matching Annotations
  1. Nov 2017
    1. Glossier is about not shaming however you interpret beauty. Glossier is for the girl on YouTube who has a 50-step beauty routine and leaves the house with a full face of makeup every day because that’s how she feels best. And it’s for someone who puts on moisturizer and leaves because that’s how she feels best.”

      what about he/him? non-binary folks? trans folks?

    2. The way Weiss tells it, Glossier sprang organically out of Into the Gloss’s community, but the company also smartly positioned itself at the nexus of a few big trends. Search for "no makeup tutorial" on YouTube and you’ll find almost 2.6 million videos; "natural makeup tutorial" gets 1.2 million results. Korean beauty, which emphasizes flawless skin above all else, is booming stateside; in 2015, South Korea exported more than $2.6 billion of cosmetics goods, up from $1 billion in 2012, according to the BBC. Glossier was ahead of the curve, but the number of products to help women look like they woke up like this could fill a Sephora.

      "natural beauty"

    3. “[M]aybe it’s because Glossier feels inclusive, like any of us could be a cool Glossier girl,” adding, parenthetically, “all I’ve ever wanted to be is a cool girl, but the sad truth is I’m just a try-hard bitch.” Wouldn’t you know it, Glossier even has a slogan for that exact state of mind: “Everyone says they're ‘low maintenance.' (It's okay, neither are we.)”

      we have to try hard to look like we don't try hard

    4. low-key whiplash


    5. The Devil Wears Prada wants to give you the keys to the fashion closet — before she started eating carbs again.

      pop culture reference to appeal to reader

    6. n person, Weiss’s voice has a sturdier timbre than you might expect from her delicate frame. She’s luminous and slight, but authoritative in the breadth of her knowledge about the industry and Glossier’s game plan.

      writer assumes that CEO of a major brand wouldn't be authoritative? hmm...

    7. it’s an attainable kind of indulgence.

      framing of price info / brand style--breaking it down for the reader

    8. laziness in this case means studied effortlessness, not puffy and greasy-haired, six hours deep into a Netflix binge still caked with the remnants of last night’s mascara.

      again, "natural" beauty but only if you start out with the right base to begin with

    9. lit-from-within effect that plays up features instead of masking flaws, though of course this works better when your “flaw” is a cute scar, winsome snaggletooth, or freckles — not cystic acne, purple under-eye bags, or a hirsute chin.

      "natural" beauty--but only if you're pretty enough to begin with.

    10. To understand what

      new section, divided by an image--allows reader to reset

    11. beautiful but not too intimidating, appreciably ambitious but almost always smiling, neurotic — but in a charming way

      dichotomies of expectations of women!!! she can't even just be a boss, she has to be a "girlboss." GOD FORBID a woman be intimidating! Who has built a multi-million dollar company from the ground up! No thanks!

    12. hella ’grammable Soho headquarters.

      this kind of language is consistent throughout the article; the author integrates young colloquialisms within the body of text. It's supposed to be appealing, but it actually takes me out of the text, I think.

    13. This summer, I paid $22 to make my face look like a freshly glazed doughnut.

      topic sentence--makes reader say, "where the heck is this going to go?"

  2. Oct 2017
    1. after all


    2. Last year President Obama signed a $600 million border-security bill into law, which included a thousand new Border Patrol agents, more Immigration and Customs Enforcement agents, updated communications equipment, and unmanned surveillance

      how has this changed now that we're in the Trump era?

    3. his

      why not her?

    4. a deceptively quaint name for a place like this: a ramshackle settlement under a canopy of firs, laundry hanging from the trees, overturned buckets for chairs.

      second conversation: how are names deceptive? I immediately thought of the labels we give many mass-produced foods, like "free range" or "all-natural," which really mean "there was a window in the barn where these chickens were slaughtered" and "there probably isn't plastic in that ground beef" (tl;dr, educate yourselves about factory farming).

    5. Importing foreign labor has always been the American way, beginning with 4 million slaves from Africa. Later came the Jews and Poles, the Hungarians, Italians, and Irish, the Chinese and Japanese—everything you learned in sixth-grade social studies about the great American melting pot. And with each group came a new wave of anti-immigrant, pro-Anglo rage.

      and now we export--so much labor is outsourced now (America First...?)

    6. Wash the apple before you bite into it, because that's the way you were raised. Germs, pesticides, dirt, gunk, it doesn't matter—just wash it. The fingerprints, too, go down the drain with the rest. It's easy to forget that there are people who harvest our food. Sometimes, maybe, we are reminded of the seasons and the sun and the way of the apple tree, and if we multiply that by millions of apple trees, times millions of tomato plants, times all the other fruits and vegetables, we realize, holy potato chips, that's a lot of picking. Without 1 million people on the ground, on ladders, in bushes—armies of pickers swooping in like bees—all the tilling, planting, and fertilizing of America's $144 billion horticultural production is for naught. The fruit falls to the ground and rots.

      in this paragraph, the "you" switches; first, it is the immigrant, than it is the one who can forget who harvests the food. Was this intentional? If so, why?

    7. And you? You were born king or you were born peasant, and that got decided long before you fell out of your mama's womb, so don't bother worrying about it.

      how pre-determined is the life of an immigrant? What are they promised as part of the "American Dream"--and how much does that promise follow through?

    8. That was how he taught them.

      second conversation: how are immigrants treated differently in American society? How are their children raised differently than multi-generation citizens?

    9. of course


  3. Sep 2017
    1. while I was on the floor groping under the seat for nickels, dimes, and pennies.

      why doesn't he want to be recognized?

    2. one morestop

      typo or intentional?

    3. Readers are not shy with suggestions, and the suggestions are often good but also closer to the passions of the reader than to this writer’s

      might this change if one were "reading like a writer"?

    4. too reasonable


    5. with absolutely no idea that I was building the shells of future pieces of writing.

      could be said about anyone, with almost any experience ever. This is not so unique a statement

    6. 1+1 = 2.6 and ABC/D

      writing as a form of math--an equation

    7. In any case, one plus one should add up to more than two.

      a challenge to himself as a writer

    8. How much cool truth there is in that essay is in the eye of the reader.

      as is true with almost every piece of writing--while the author can have their own intentions, the interpretation is in the eye of the beholder.

    9. That is no way to start a writing project, let me tell you. You begin with a subject, gather material, and work your way to structure from there

      do you have to do it that way?