as well as

They also help to define

Often

Consider moving this link to the end of the sentence (following the quotation) in this instance.

Consider replacing with:

When used

tools

delete repeated word

HubSpot

Consider replacing with:

...media, and where they are located.

behavior, attitudes, and media consumption

agencies, and media

Consider replacing with:

specializes in sports, healthcare, and new technology markets.

as well as

Consider replacing with:

Finally

Kantar Media

Local Independent Online News (LION) Publishers[13] offers

(in-text link should not include the word "offers")

Consider removing

offers

information, such as age

income, and gender.

Consider rephrasing:

The data provided by these organizations — some of which is released for free — can be used to fill in demographic and psychographic information about your potential users.

and the American Press Institute

Forrester,[7] eMarketer,[8] the Pew Research Center,

The phrase “buying patterns" is repeated in this sentence. Consider rephrasing:

There are a number of market research reports to help entrepreneurs refine segmentation and consumer preferences, as well as compile demographic profiles that can uncover motivations and buying patterns.

they

It will also help

Consider replacing with:

Product and service solutions

Consider removing this phrase. Holifield’s book does include the phrase “inclusive competitiveness,” but the title is The Future Economy and Inclusive Competitiveness

This quotation should reflect the source text as written. Consider replacing with:

...Johnathan M. Holifield calls “inclusive competitiveness,” which he defines as a framework that allows businesses to “capitalize on the full and untapped potential of disconnected Americans to help fuel the economic vitality of the coming generations in ways that are more inclusive and durable.”[endnote]

Please add endnote (see below) and re-number subsequent endnotes. [7] Johnathan M. Holifield, The Future Economy and Inclusive Competitiveness: How Demographic Trends and Innovation Can Create Economic Prosperity for All Americans. (New York: Palgrave Macmillan, 2017): 27.

Consider replacing with:

Blavity is

OR

Blavity founders are

delete

See previous note regarding Blavity founders

.

Blavity.com/about indicates that the company has four founders (not two): Aaron Samuels, Morgan DeBaun, Jonathan Jackson, and Jeff Nelson. Perhaps consider including all of them?

delete

“customer discovery.”[5]

Consider replacing with:

Is Your Customer the Audience or the Public?

The meaning of the phrase “to the technology” in this context is unclear. Perhaps consider rewriting?

In

Consider moving the endnote to the end of the quotation/sentence in this instance.

at the City University of New York Graduate School of Journalism

Should this be "Internet service providers"?

has

WhatsApp

Consider adding "with which" or "for which" to clarify the meaning of the sentence.

Consider removing

Consider replacing with:

you need to understand

-

Consider changing to:

the tool/platform, the history of the space, the technological events that caused the tool to emerge, as well as current and future challenges.

There does not appear to be a “Conversation Prism Knowledge Wiki” currently on the internet.

The

or

Consider removing

Consider removing. While the Conversion Prisim is “ever changing” as it is continually updated, here the text refers specifically to Version 5.0, which is static.

Amazon, and in

delete

Consider changing to:

music, software, and other fields

Etsy

Consider replacing with:

intermediaries

have dislodged

vis-à-vis

(www.journalismthatmatters.org.)

delete

Consider removing

(www.journalismthatmatters.org.)

delete

before and after

argues

Consider moving this note to end of sentence (following the quotation) as there are no linked words earlier in the sentence.

(www.journalismthatmatters.org.)

Consider removing or rewording. The use of the word “story” in this sentence is not the same as in the previous sentence, which might cause confusion.

Delete

Insert:

Old News Story: Value Network Map.

They

Consider removing

Consider replacing with:

allowed advertising agencies to capitalize on the growing use of advertisements as a revenue stream

publishers

—