278 Matching Annotations
  1. Aug 2017
  2. press.rebus.community press.rebus.community
    Customer Discovery for Content and Tech Startups | Media Innovation and Entrepreneurship
    200
    1. lpage 15 Aug 2017
      "Ideation." Media Innovation & Entrepreneurship,

      "Ideation," Media Innovation & Entrepreneurship, eds. Michelle Ferrier and Elizabeth Mays, (Pressbooks, August 23, 2017),

    4. lpage 15 Aug 2017
      “Clark Atlanta University leveraging concept of inclusive competitiveness.” http://saportareport.com. April 25, 2016.

      "Clark Atlanta University Leveraging Concept of Inclusive Competitiveness," Saporta Report, April 25, 2016,

    12. lpage 15 Aug 2017
      April 2013, “Using the Crowd as an Innovation Partner.” Harvard Business Review.

      “Using the Crowd as an Innovation Partner.” Harvard Business Review, April 2013,

    19. lpage 15 Aug 2017
      “Forging the link between customer experience and innovation” Website. December 28, 2016.

      "Forging the Link between Customer Experience and Innovation," IBM, December 28, 2016,

    60. lpage 15 Aug 2017
      “Create a succinct value proposition: 'Customer discovery” and the Customer Development Model.' http://www.marsdd.com. December 16, 2011. 

      “Create a Succinct Value Proposition: 'Customer Discovery' and the Customer Development Model," MaRS, December 16, 2011,

    61. lpage 15 Aug 2017
      Jeff, Jarvis, “Ecosystems and networks: What now for news?— Part III.” https://medium.com. Feb 10, 2014.

      Jeff Jarvis, “Ecosystems and Networks: What Now for News?— Part III,” Medium, February 10, 2014,

    65. lpage 14 Aug 2017
      The advantages for mass media publishers had shrunk dramatically. This created a fundamental shift in the balance of power between traditional media and its customer; traditional media was no longer the gatekeeper of news as new voices and niche content grew online (Figure 2). And as social media platforms and tools grew on the Internet, customers could talk back, talk to each other, as well as create, share, and alter information outside traditional media organizations (Figure 3).

      Consider rephrasing for tense consistency:

      The advantages for mass media publishers have shrunk dramatically, creating a fundamental shift in the balance of power between traditional media and its customers. Traditional media is no longer the gatekeeper of news as new voices and niche content continue to grow online (Figure 2). Social media platforms and online tools have allowed customers to talk back, talk to each other, as well as create, share, and alter information outside traditional media organizations (Figure 3).

    78. lpage 14 Aug 2017
      Alisa, Meredith, “How to Use Psychographics in Your Marketing: A Beginner's Guide.” https://blog.hubspot.com. “December 20, 2012. https://blog.hubspot.com/insiders/marketing-psychographics.

      Consider shorting repeated references:

      Meredith, “How to Use Psychographics in Your Marketing.”

      Otherwise, format the same as note [16]

    79. lpage 14 Aug 2017
      “Create a Succinct Value Proposition: “Customer Discovery” and the Customer Development Model.” https://www.marsdd.com. December, 16, 2011. https://www.marsdd.com/mars-library/developing-your-value-proposition-an-overview-of-customer-discovery.

      Consider shorting repeated references:

      “Create a Succinct Value Proposition.”

      Otherwise, format the same as note [5]

    85. lpage 14 Aug 2017
      http://media-entrepreneurship-course-development.wikispaces.com. 2012.

      delete

      (2012 is when the website started, not the last-updated date, which is not provided)

    95. lpage 14 Aug 2017
      Anna Jasinski, "5 Ways to Engage With Digitally Empowered News Audiences." Beyond Bylines. May 19, 2016. https://mediablog.prnewswire.com/2016/05/19/5-ways-to-engage-with-digitally-empowered-news-audiences/.

      Consider shorting repeated references:

      Jasinski, "5 Ways to Engage.”

      Otherwise, format the same as note [28]

    99. lpage 14 Aug 2017
      Jake, Batsell, “Earning Their Keep: Revenue Strategies From the Texas Tribune and Other Nonprofit News Startups.” April 2015. https://s3.amazonaws.com/kf-site-legacy-media/feature_assets/www/nonprofitnews-2015/pdfs/KF-NonprofitNews2015-Tribune.pdf.

      Consider shorting repeated references:

      Batsell, “Earning Their Keep.”

      Otherwise, format the same as note [27]

    128. lpage 14 Aug 2017
      This article features seven tips for lean market research which helps to answer many questions

      Consider rephrasing:

      Michael Mergolis’s article, “Seven Tips for Lean Market Research,” answers many questions

    129. lpage 14 Aug 2017
      This website serves as a guide to design research, featuring GV Library articles and useful other posts.

      Consider rephrasing:

      The GV Library website serves as a guide to design research, featuring articles and other useful posts.

    156. lpage 14 Aug 2017
      John S. and James L. Knight Foundation

      Consider abbreviating to "Knight Foundation" (this is how the Foundation describes itself on their website)

    158. lpage 14 Aug 2017
      binge-watch on Netflix or engage in must-see TV?

      Consider replacing with:

      binge-watch television shows on Netflix or seek out “must-see TV”?

    164. lpage 14 Aug 2017
      According to Johnathan M. Holifield, diversity remains a strong economic driver and entrepreneurs must adopt a strategy that embraces diversity through inclusive competitiveness.

      Source/citation needed

      Suggestions:

      Johnathan M. Holifield, The Future Economy and Inclusive Competitiveness: How Demographic Trends and Innovation Can Create Economic Prosperity for All Americans. (New York: Palgrave Macmillan, 2017)

      OR

      Holifield, The Future Economy and Inclusive Competitiveness.

    165. lpage 14 Aug 2017
      “only member-supported, digital-first, nonpartisan media organization that informs Texans — and engages with them — about public policy, politics, government and statewide issues.”

      Source/citation needed

      Suggestion:

      “About Us.” Austin, Texas. The Texas Tribune, https://www.texastribune.org/about/.

    171. lpage 14 Aug 2017
      It is another useful source of information on potential customers to better understand their habits, needs, and consumption patterns

      Consider rephrasing:

      It is another useful source of information on potential customers' habits, needs, and consumption patterns.

    173. lpage 14 Aug 2017
      Earning Their Keep: Revenue Strategies From the Texas Tribune and Other Nonprofit News Startups

      Earning Their Keep: Revenue Strategies From The Texas Tribune and Other Nonprofit News Startups

    184. lpage 14 Aug 2017
      Here is a very basic user persona based upon what we know about the ideal customer for a women’s magazine.

      Consider moving this sentence above Figure 6, and replacing the final period with a colon.

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