They demonstrate how technological progress has allowed athletes, such as NCAA players, to profit from their name, image, and likeness (NIL) to achieve financial gain. By using such mediums as social media, streaming sites, and online advertising, athletes are now able to cash in on fame and interact with fans on a personal level. This is a significant shift since technology opens up new revenue streams and allows the players to become influencers in their own right, without the need for gatekeepers and traditional marketing channels. Technology has essentially democratized brand building for athletes, with the athletes now being able to own and profit from their own personal brands.

This discusses how sports franchises can leverage mobile apps to deliver targeted advertisements by tracking user behavior. For example, data shared between a team’s app and other apps like Walmart allows brands to target fans with personalized ads based on their attendance at games and other activities. This practice uses data integration and real-time tracking to create highly relevant marketing strategies.

In the article he identifies how big data is revolutionizing marketing in the sports industry, allowing brands to target audiences more accurately than ever before. Through granular segmentation, advertisers can target consumers who are most likely to engage or purchase, hence increasing efficiency and return on investment. This phenomenon can be extended to understand how data analytics enhances strategic marketing in sports and entertainment industries.

In this conclusion, Schreiber considers the more expansive implications of emerging technologies on the sports industry, in that their influence extends well beyond the development of player performance to areas like gaming, sports betting, and brand strategy. The article contends that clubs, as well as other bodies, must adopt and invest in emerging technology to keep pace, with a coming gap between leaders and laggards. The perspective is particularly insightful for researchers and practitioners concerned with the strategic and financial elements of technology adoption within sports.

This excerpt illustrates how the latest technologies, such as AI, motion capture, and biometric sensors, are revolutionizing baseball training from professional to junior high. Axson explains how trainers and coaches can now monitor real-time performance and health data, which supports more scientifically driven approaches to athletic development. The article provides a good illustration of how digital transformation is reworking traditional sports practice.

LANGUAGE FOR 1,2,3: The language used in this article is based towards a educated but non professional side of the sports management world. The words used in this article also show that it would be super understandable fora person that has no knowledge of sports.

Language #3

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This is the main purpose of the article, technology whether we like it or not is going to revolutionize sports but not only the game but the management side. We are seeing this change in football specifically where next-gen stats and broadcasting are slowly evoloving the game. On the management side we are seeing major companies using technology that has been recently introduced to sports, with new technology that help athletes perform at a higher level more businesses are emerging claiming to have the best recovery tech, comfort for athletes, and even next gen stats.

This Article uses a photo experience more appealing for a reader. The photo shows a man at least I think its a man, with a futristic watch that is displaying his current body stats, such as BPM, blood sugar etc. This alone makes the reader enticed to see what the article could be about. While it doesn’t specifically relate it definitely draws attention.

The publisher is definitely credible, since Rolling Stone while a mainstream media outlet is where a lot of people take their news in from. While not a professional place to get information about my subject spefically, this Rolling Stone article and the Author make for quite the duo when speaking in terms of non-professional.

Michael Schreiber is the CEO of Playfly Sports which is a leading Sports managements and marketing company. This makes him a very credible source for an audience of non—scholars. I believe that his background solidifies him as one of the best sources for a article that is not intended for a professional audience.

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I completely disagree with Fitzgerald on this. TikTok and Instagram are filled with recappers and normal people who like to talk about a certain show. For example, outer banks when it first came out got spoiled for a lot of people by these recappers. I think it’s different in today’s time but not completely gone from our society. An app like X (formerly twitter) can let you search specific things and show the latest updates so if a show/movie comes out it gives people a place to see others thoughts and views on what you just watched.

I think that it is interesting to see how even in the early days of the internet, that there were still communities online bonding one thing. I am a little surprised it was Star Trek but I guess it does make sense with the times of everything. It really makes me wonder what other communities were in the “atomized” version of the internet.