writers must use three types of proofs, or rhetorical appeals. They are logos, or logical appeal; pathos, or emotional appeal; and ethos, or ethical appeal, or appeal based on the character and credibility of the author
This introduces the main rhetorical appeals used to persuade an audience.
All writing (or speaking) that is persuasive comes from a source of urgency or EXIGENCE
This shows that persuasion happens because there is a need or problem that requires action.
The three most basic, yet important components of a rhetorical situation are: The purpose of writing or rhetorical aim (the goal the writer is trying to achieve or argument the writer is trying to make) The intended audience The writer/speaker
This explains the foundational elements writers must consider to communicate effectively.
Every act of writing takes place in a specific RHETORICAL SITUATION
This introduces the key concept that writing depends on context, not just content.
In its simplest form, RHETORIC is the art of persuasion
This sentence defines rhetoric and establishes the central idea of the entire passage