101 Matching Annotations
  1. Dec 2019
    1. Powerful knowledge exerts its control not only over what it chooses to represent as real, but also in its repression of what it chooses to exclude.

      It is quite crazy to think that the information we receive from this powerful knowledge may never fully contain the truth. Those who control this knowledge have an insane amount of power.

    2. denouncing Amnesty International as "a bunch of knucklehead liberals" who "attack everything that is good in the country ... and good in the world."

      This is a pretty bold statement considering the incident that caused the investigation was far from "everything that is good in the country".

    3. "new can-do spirit in the air" represents (the) US (of A) in them, for it is the spirit that put us into the driving seat of the "developed" world and which the "developing" world is now discovering in itself: for it is "full of talented people who want to help themselves" but who are represented as incapable of doing so without US aid:

      This seems to be a common narrative for the US. The US never really stops to ask if another country even wants our help in the first place.

    4. between one culture listening to another, and one exoticizing the other.

      I feel like in many cases Americans exoticize other country's cultures if they are out of the norm. I believe this has caused more awareness about cultural appropriation in the US.

    Annotators

  2. Nov 2019
    1. ((Reality shows have a short shelf life;' one programmer noted; ''they just don't seem to sell well in syndication:'3

      I feel like this is the case because we view reali-TV as more real than other television shows, which means we want to watch it in real time. Watching old seasons of reali-TV isn't as fun because part of the whole entertainment of these shows is talking about them with friends/family.

    2. But the small independents did not flourish, as the large capital investments and risks .required of pro-gram producers meant that Hollywood studios with substantial financing still controlled the field.

      I'm not sure why they thought small independent producers would do well against the large producers. It is hard to compete with more heavily funded programs.

    3. Who Wants to Be a Millionaire'

      I've always wondered how shows like this make money when they're giving away so much. I suppose if ratings are high, they're bringing in quite a bit of money.

    4. mixing footage shot by unpaid amateur videographers with that of professionals

      Are the unpaid videographers part of the staff? Or did they just happen to witness an event? If they're part of the staff it seems unfair to not pay them.

    Annotators

    1. Within a market-oriented neolib-eral context, differences of race and ethnicity are shorn from a history of political struggle and recast in the language of “already achieved” equality, consumption and individual choice.

      I felt that this was also a theme when we talked about race and television. Most of the wealthy black families seemed untouched by discrimination.

    2. These mediating strategies also convey to TV viewers whether the cast members are to be admired or ridiculed, identified with or consumed from afar.

      This is especially apparent in shows like The Bachelor. The confessional interviews clue viewers into who they should root for and who they want eliminated.

    3. Her ethnographic research shows that casters search not only for people with certain demographics, but specifi-cally for people who embody the assumed traits of those demographics

      I would argue they also search for people with exaggerated traits of a demographic in order to boost ratings and drama.

    4. Today, a large segment of reality entertainment brings visibility to individuals and subcultures heretofore marginalized on television

      I wonder how they select which subcultures to air. Where do they find all of these people?

    5. LC is explicitly branded as a cable channel for program-ming about “different” people not usually afforded media representation

      Maybe, but I feel this representation is harmful. Many of these shows allow viewers to criticize the lives of "different" people.

    Annotators

    1. To be ignorant of who they are, or of their potential strategic significance, is to do a serious, and willful, disservice to the Americans a news executive is supposed to serve.

      I feel like this example is very telling of the current state of the US. We are kept in the dark about many events worldwide, even though they have many implications.

    2. X'e argued that this man would figure importantly in America's future. Joyce and l saw that bin Laden was the leader of a terrorist netvvork bent on attacking American interests. Our bosses smv him as an obscure Arah of no interest to our viewers.

      It is crazy how dead on the journalists were, while the bosses seemed to ignore important information.

    3. began to see the gap between their government's upbeat rhetoric and the downbeat reality they saw on the battlefield.

      I think another important gap to mention is the gap between the government and the American people. Many were unhappy with this war while the government continued full steam ahead.

    4. The preventive services that should make up our country's first line of defense against dis-ease have deteriorated to the point where, in some respects, we are essentially defenseless.

      This is something that still continues to be a problem. We invest more into tertiary care than into preventing health concerns in the first place, which is a major flaw in our system.

    Annotators

    1. Accord-· ing to certain journalists who had received gifts from the imperial court, the Shah was a great reformer who sat firmly on his throne. Less than three months after I wrote my script, the Shah left Iran in disgrace.

      This is such a powerful example of the phenomenon Fenton describes. I am glad he kept it all these years.

    2. CBS News ran fourteen major foreign bureaus, ten mini-foreign bu-reaus, and stringers in forty-four countries around the world. Now, CBS has a total of eight foreign correspondent

      This is so interesting because you would think as CBS gets more wealthy they would add more foreign correspondents, not the other way around.

    3. We in broadcast journalism cannot, should not, and will not base our judgments on what we think the viewers and lis-teners are "most interested" in, or hinge our news judgment and our news treatment on our guesses or someone else's surveys as to what news the people want to hear and see,

      It is so interesting that this could not be farther from how news works today. Most stations only think about what will get the most viewers to watch their station.

    4. 60 Minutes also achieved an attractive ne\V blend of news and entertain-ment.

      Perhaps this is why this program still exists. They learned to adapt with change and continue producing content that people enjoy.

    5. We arc today still a long way from the heyday of foreign news, even with the addition of the CNN, Fox News, and MSNBC 24-hour news channels.

      I find this to be quite true, because many catastrophic events occur in different countries but are not presented as important as American events through our news stations. At times, it seems we are ignorant to the struggles of other countries if it does not directly affect us.

    Annotators

    1. :1as-like neculiaror tmique.idiosyncr~tic-style,th~wearing of a linguistic mask, speech in a dead language. But it is:afi1cnttral practice of such ri1imicry,, without anv of parody's ulterior \... .......... _ ..... ··········· ........ · ..... \ motives, amputated of the satiri(; 1m pulse, devoid of laughter and of any conviction that alongside the abnormal tongue you have momentarily borrowed, some healthy linguistic normality still exists

      It seems that pastiche is just a meaningless joke, one that offers no deeper meaning criticizing society. I definitely feel that this is more present today, as Dr. Gill mentioned many memes are just jokes about popular culture.

    2. All of which suggests some more general historical hypothesis: namely, that alienation (and the experiences to which they correspond, as in The Screom) are ng lqng!;lrappropriate in worldoLthe

      This is very interesting to me - I wonder if the postmodern world contributed to stigmas against mental health. Since we don't see those anxiety and alienation concepts as much, does it lead to a reduction in acknowledgment of these emotions?

    3. The waning of affect is. however. perhaps best initially approached by way of the human figure, and it is obvious that what we have said about the commodification of objects holds as strongly for Warhol's human subjects: stars-like Marilyn Monroe-who are themselves commodified and transformed into their own images.

      I agree that Marilyn Monroe is able to change her image exactly how she likes, but I feel that this was also possible before this era. I suppose I'm a bit puzzled as to why a portrait of Marilyn Monroe is so much different than the Mona Lisa.

    4. postindustrial society" (Daniel Bell) but often also designated consumer society, media society, information society, electronic societv or high tech, and the like

      It is clear the rise of technology and consumerism has led to a new era, which has been designated as post-industrial. It seems all of this new technology and ways of life have contributed to post-modernism.

    5. " rank Lloyd formal criticism and analysis (of th~> r -~~"E. >f)f~Usier, Mws, etc), where the bui I ding into a virtuai sn I t· • Hg -rnodcrrust transformat.ion of ' • , 1 P ure. or monumPnt·tl " 1 k" Venturi puts it) I are .11 onp wit! .... l . ' ' ( uc , as l\obert . , ' . 1 reconsH eratwns on the I' I f b Ism and of the aPstll"lJ·c· I·nstJ't t' II' h . '.eve o ur. an-•• '' · • U lOll · Ig IT j · · with the destruction of the fabric

      I did not realize architecture played a role in postmodernism. I know Frank Lloyd Wright's works well growing up in Madison, and never knew they were criticized by this movement.

    Annotators

  3. Oct 2019
    1. In placeof a ranting editorial voice of dissent, the dramatic voices of charactersfrom across the spectrum of Baltimore life are dispersed in a multisitedethnographic imaginary where serial melodrama can show us, in a waysociologists and ethnographers cannot, how much “all the pieces matter.”

      It seems television was the only media Simon could've used to make his vision a reality. If he would've kept writing for the newspaper, he may never of been able to convey the points he wanted to.

    2. the piece ennobled the thieves who were stripping the city of its infra-structure (see “S,” p.27). Marimow would have preferred a simpler storyabout the scandal of the scavenger.

      It seems Simon was writing at a more complex level than his supervisors liked. He was trying to find the truth instead of criminalizing the metal men.

    3. Crisis in Blue,” a four-part article about the increasing dysfunction of theBaltimore Police Department. In this series he revealed that the failure atthe heart of the system was institutional, not merely individual

      I wonder how the police reacted to this article. Were they upset that Simon brought flaws to light?

    4. to give dramaticresonance to a wide range of interconnected social strata, their differentbehaviors, and their speech over long swathes of time.

      I really enjoyed how the plots don't just follow law enforcement - we were able to see the effects of the drug trade on the dealers and on the users.

    5. we see the interconnected truths of many institutional fail-ures— rampant drug trade and thus the failure of police and law,

      Even from the first episode, we see that the criminal justice system has many holes.

    Annotators

    1. The pleasure of black respondents and their level of emotional bonding with the Huxtables reveal not just the creative ability of the show's writers but also the frustration that black Americans had felt witli past portrayals of blacks.

      I think that the ability of the television show to resonate with so many Americans is such an important feature of the show. I did not realize that white and black Americans alike were so fond of this show, and that seems to be a stepping stone for more inclusive television.

    2. One woman in her early twenties speculated that the stress on family themes and situations resonates particularly strongly with people who have seen their own families disintegrate:

      Does this show offer people an escape? Or do they envy families that stay together if their family has not?

    3. Huxtables appear to reflect a black culture that white audiences enjoy being exposed to (in many cases because of its familiarity rather than its difference).

      I think shows like The Cosby Show provided viewers with familiarity to greater minority representation on television. I don't think white audiences would've appreciated television that showed more accurate representation of black American life if these kinds of shows were not produced first.

    4. . show:s .. b.l~.k-~~opJ~ J!~ ,t.h~Y' .. ~~~l~ ... !!~~--!<t !~!=Qgn.:iz~ thems~l~~_§-strong, independent, intelligent-a mirror that shows the dignity of black American life.

      Even if The Cosby Show isn't the most realistic, it provides almost all viewers with a family they can identify with.

    Annotators

    1. Television charact~'rs, especially those whom we recognize as realistic, become part of the framework within which we make sense of the world.

      I think this is an almost universal experience for television watchers. It is hard not to get involved in the characters' lives, as many of them have qualities we look up to or can relate with.

    2. they receive mail for their characters and that many people engage them in the everyday world as if they were that character. For actors and actresses playing the part of villains, this is ot always a pleasant experience.

      I had no idea actors getting notes addressed to their characters was a regular thing. I always assumed people wrote fan letters to the actor themselves.

    3. We may know, for example, that television exaggerates the scale of violent crime for dramatic purposes; nevertheless, studies show that the more television we watch, the more violent we assume the world to be.

      I feel that this phenomenon can also numb people to things like violence. It is possible seeing news about violent events may not seem as bad if someone is a true crime fanatic, as they may have adapted to the presence of violence.

    4. They are losing confidence in people who run virtually all institutions, including religion, but they express trust in God, America-and television.

      I find this very interesting because I definitely see how this applies to many people. I know people that claim to be liberal for social issues but conservative for economic issues. In theory, it may sound good, but it is nearly impossible to have both. This quote reminds me of those attitudes.

    5. The latter requires the viewer to pay attention-which, in an age of channel switching and instant gratification, most

      I feel that audiences of television are much more distracted now than when television was first invented. It is easy to switch on the TV while doing chores and other things instead of paying full attention.

    Annotators

    1. The Cosby Show provides its :wlY,te ~<:~e with relief not only from fear but also from responsibility.

      I think this is very important. The white audience may now think race relations are great because black Americans can make it with ease to success. This is very far from the truth, but because of the effect The Cosby Show might have, it is interesting to think about the repercussions of this attitude.

    2. is a myth that sustains a conservative political ideology blind to the inequalities hindering persons born on mean streets and privileging persons born on easy street.

      I wonder if The Cosby Show was discouraging for Americans. It makes it seem like becoming rich and successful is easy from any background, which is extremely untrue in this country.

    3. This is, Poussaint ar~s~~-parrl~~i;~iy ttnfair c~nmaint to put upon a situation INTRODUCING THE COSBY SHOW 5 comedy.

      After watching Atlanta, I disagree with this. Donald Glover's television show is meant to be a comedy but also expresses social commentary about racism in short 30 minute episodes.

    4. hey reiaforce the myth of the American dream, a just world where anyone can make it and racial ~arriers no longer exi~!

      I find this a very interesting idea. The Huxtables are definitely well off and we don't hear much about how they got to the position they are in. It may be harmful to pretend that African-Americans are not disadvantaged, because they face many challenges white Americans do not.

    Annotators

    1. kinds of people, certain kinds of values and attitudes, while minimizing others or rendering them invisible. 26

      I especially see this in commercials for makeup or clothing products. Women in these commercials are usually the skinniest, most beautiful, well groomed women that exist. Instead of portraying an average person, commercials sell their products by showing only the people that are considered ideal by society.

    2. Bush's frat boy persona resonating well with the guys-will-be-guys ethos of Maxim.

      It is quite ironic that we haven't really changed much since the Bush presidency. Still 10 years later, we have another president with the boys will be boys mindset.

    3. nder the guise of escapism and pleasure, we are getting images of imagined power that mask, and even erase, how much still remains to be done for girls and women, images that make sexism seem fine,

      I feel that the Me Too movement began to unmask this sentiment. By bringing to light the fact there is still so much that needs to be done to make men and women equal, we were forced to stop pretending that a workplace treats both men and women equally.

    4. because while the scantily clad or bare-breasted women may have seemed to be objectified, they were really on top, because now they had chosen to be sex objects

      This reminds me of the new movie out, Hustlers, where the female strippers take advantage of male customers. It seems that similar themes are still used in media today about sex work.**

    5. going to college in greater numbers and much more likely to succeed while boys were getting sent to detention, dropping out of high school, destined for careers behind the counter

      Were more boys truly dropping out of high school proportional to population growth, or was this woman simply looking at numbers? Also, can she prove that feminism directly caused these numbers to increase, or is this just a correlation?

    Annotators

    1. Advertisers responded to these economic changes by targeting their commercials to "upscale viewers" who comprised the consumerist caste.

      I always thought of our society as a consumerist society. I never realized that there used to be a caste of sorts, those that were consumers and those that were not. I didn't realize the shift to an almost complete consumerist society happened this late.

    2. MRS

      I think this is referring to a degree in "MRS.", or in another sense a degree in being a housewife. It is interesting they decided to include this euphemism.

    3. soap operas were structured around the rhythm of housework, with enough repetition to allow the stereotypical housewife to perform her noisy chores without missing anything important.

      It is easy to notice this when watching soap operas. It seems to be the same patterns of love, sex, and drama over and over again. To someone that is not distracted while watching a soap opera, I can imagine it would seem quite boring.

    4. programming explicitly designed for "working women."

      Why is their focus on working women and not all women? If they refuse the notion of being feminist, why are they only targeting the women who are going to work? It seems a bit contradictory to me.

    Annotators

    1. This bifurcation of sexual roles, of mille (leisure) and female (pro-ductive) activities, served as an occasion for a lull consideration of power dynamics among men and wom<.'n in the home.

      These roles still appear in advertisements and television shows today. It is interesting that many shows still show women cooking and doing chores while their husband is relaxing in front of the television.

    2. the house\vife could accomplish her chores in a state of "utopian forgetfulness" as she moved freelv between her work and the act of watching television.

      I view television much like these women did - I watch it while doing laundry, getting ready for the day, or while doing busywork. I think it is interesting many people view television like I do today because it is similar to back then.

    3. Francis and other daytime hostesses were designed to provide a role model for ordinary housewives. educat-ing them on the "good life." while still appearing down to earth.

      These hostesses must've been cast very carefully and very specifically. I wonder how they ended up choosing Francis over Evie.

    4. CHAPTER THREE "be appreciilted just as much from listening to them as from Wiltching them."

      I didn't realize these types of shows existed. I wonder how this differs from radio, then, since radio only uses sound.

    5. the basic relations of our economy and society are reproduced at home, including the literal reproduction of workers through childrearing labor.

      I'm sure by this they mean children are taught to do chores like set the table and do the dishes. However, I'm not sure there's a way to do chores that wouldn't reproduce the economy and society. There are always clothes to be washed, food to be made, and other cleaning tasks.

    Annotators

    1. objective spirit.

      Is he saying it is the devil casting these messages? Or that humans can only produce evil content when producing television? I am a bit confused by this phrase.

    2. viewer is encouraged to practice religion because it is healthy for him: once vou have a belief in "something," there is no more need to torture vour;elf with narcissism and hysteria

      I wonder to what effect these messages actually affect the viewers. Do viewers really change their ways based off of fictional television series?

    3. They learn that crime is normal.

      I can agree that crime drama TV shows harden people to the reality of crimes. In many instances, finding out about a murder is a sad thing, but it is normalized by the presence of these television shows.

    4. the viewer is encouraged to identif with her.

      A lot of television shows draw on the audience's ability to empathize with the characters. Many times, this is an effective way to have the audience become more invested in the television show, which leads to financial gain for the network.

    5. Even the modest development of plot and character permitted in film is impossible: everything must be set up immediately.

      I have definitely noticed this happen in short sitcoms or series that have about 20 minute long episodes. The beginning scene almost always sets up the problem for the rest of the episode.

    Annotators

    1. All the same, a medium that reaches countless millions ,md that especially in adolescents and children often dulls every other interest should be considered, as it were, a voice of objective spirit, even when it no longer spontaneously results from the play of societal forces but instead is industrially planned.

      I don't think television dulls children. I would argue it opens up their imagination to more possibilities. There are so many children's shows about different adventures that are so far from reality.

    2. The fact that they probably indulge themselves more in televi-sion, it being convenient and inexpensive, than in cinema and more thar in radio, because they receive the visual on top of the acoustic, con-tributes further to the regression.

      I find it interesting that he speaks so negatively of television and recommends people go to the cinema instead. I find movies and television similar in a sense they are both provided for entertainment purposes. It surprises me Adorno contrasts them so much.

    3. The world, threateningly devoid of warmth, comes to him like some-thing familiar, as if specially made just for him: t~e contempt he feels for. it is the contempt he feels for himself. The lack ot distance, the parody or fraternity and solidarity has surely contributed to the extraordinary popularity of the new medium.

      How is this any different than reading books? I feel I get just as attached to characters in novels as I do to television characters. I wonder what Adorno thinks about fiction writing in relation to these concepts.

    4. They are supposed to lend luster to his dreary quoti~ian life and nevertheless essentially resemble it: in this way they are rutile from the start. Any-thin!! different would be unbearable because it would remind him of wha~ he is being deprived of.

      This is a pretty cynical passage. I think in a lot of ways, television doesn't resemble everyday life and exposes people to new and creative ideas and plots.

    5. . taught t~at the repression of instinctual drives never succeeds entirely or tor long and that reason the unconscious psychic energy of the indi-vidual is squandered in retaining the unconscious should not enter into consciousnes

      I was surprised to see him reference Freud. I wonder if he was one of the first people to apply Freudian theory to media studies.

    6. DE its true in a system where the has since a museum of intellectu-alization but that in recompe

      I intend this annotation for the sentence starting with "Just as it... is not the world", but it won't let me highlight. I wonder what Adorno would think about the excessive use of social media and television today. Even during working hours, people expose themselves to the culture industry.

    Annotators

  4. Sep 2019
    1. It is u.nlikely that the severe social dislocations and polarizations that have talcen place in American society since the end of the Broadcast Era are merely coincidental to this carving up of the nation-as-audience into a nation-of-audiences

      I have never thought about political and social polarization in recent years in relation to the evolution of cable and streaming television. It makes a lot of sense, since we don't really have one mass communication service people turn to for all of their news. Now, people can choose what kind of political show to watch.

    2. Despite the addition of Visual image, McLuhan found watching TV an essentially aural experience.

      I find this comment interesting because if I ever turn off the sound of television and watch with closed captioning, it doesn't really alter the plot or the dialogue of the show. I would argue television is a more visual experience.

    3. thirty years later cable television forced broadcast television to do the same.

      This analogy can also be applied now: 30 years later, television streaming services forced cable television into a subordinate role. I wonder where the next 30 years will take us?

    4. It was the right of every American to malce a speech in a public square; reading that same speech into a radio microphone could bring federal retribution.

      I did not realize the US had censored radio. The notion of the government controlling broadcasting is not something I usually associate with America, and I find it fascinating that at one point the government wanted to control free speech to this extent.

    5. In the future the past will belong to the audio-visually reproducible

      This is an interesting concept, especially because I feel that it is true during this day and age. In history class, we are far more moved listening to a Martin Luther King Jr. speech than we are learning about a different activist whose work is not recorded visually or audibly.

    Annotators

    1. built around familiar Disney characters and a number of uni-fYing social goals, including educating the public about history and science

      I feel that this mission has strayed in modern times. I wonder why there isn't as much education in the Disney parks as there seemed to be back then. Perhaps there was more financial interest in making the parks fun and showy than educational?

    2. While Disney movies were presented as seamless narratives, television gave Disney the license to expose their seams.

      To me, this almost seems contradictory to Disney's goal in creating cinema - to make magic come alive. I am surprised to hear that he gave away techniques that would in turn make the magic of his cinema become more realistic.

    3. ABC remained committed to the traditional strategy of pro-gramming familiar weekly series that defined television viewing as a consis-tent feature in the family's domestic routine.

      It seems ABC set the precedent for modern television with this strategy. So many television shows now appear weekly, and have become a part of viewer's weekly routines. They clearly had the right idea in the mid-20th century.

    4. television's figurative representation of Disneyland actually called the amusement park into existence, making it possible for the first time to unite the disparate realms of the Disney empire.

      This is such an interesting concept to me, because I always assumed it was Disney's films that led to the construction of Disneyland/Disneyworld. I think it is very interesting to see how television connected all of the dots for the Disney empire and sparked the massive phenomenon it is today.

    5. his Disneyland series promised to deliver what Time described as "the true touch of enchantment" to American homes.

      It seems that Walt Disney always had the same mission in mind - to create magic for people young and old. Like my peers, I was not aware of this television show.

    Annotators

    1. At that time, there were about 300 sets in pri-vate homes, sold at an average price of £100 -quite close to the average work-ing-class annual wage

      It is interesting to note how expensive televisions were when they first came out. It makes sense because it was such an amazing new technology. But nowadays, one can purchase a television for under $200, which is just a fraction of a working-class annual wage.

    2. These examples may indicate that it is time to revise Raymond Williams's classic formulation that 'it is not only that the supply of broadcasting facilities pre~eded th~ de1!1~nd; it is also that the means of communication preceded their content

      I am a bit confused by this statement. Why does the author believe Williams's statement is outdated? After he makes this statement, I couldn't gather much evidence to support this claim from the rest of his writing.

    3. Studio debates, interviews and variety shows will either be live -or try to appear to be. And even with obviously pre-taped shows like sit-coms, we are frequently told that they are 'taped in front of a live studio audi-ence'.

      I still believe talk shows appear to be live on the air, but I think sitcoms are losing the "live" factor. Many sitcoms I watched when I was younger had a live studio audience, but now sitcoms are mostly produced without an audience. I wonder what led to this change.

    4. A dictionary will in other words define the medium by way of its fundamental technical features.

      I thought using a dictionary definition was cheesy at first, but I'm glad he categorized the definition. He uses the dictionary definition as an example of the technical way of describing television.

    Annotators

    1. It is interesting t11at t11e only developed "mass'' use of radio was in Nazi Germany,

      I wonder why this is the case. Why don't we have mass use of radio when we have many other mass communication forms? Why doesn't any other country have mass use of radio?

    2. The idea of moving pictures

      I think it is interesting that Williams explains the history of many different elements of technology. By doing so, he shows just how complex this invention was, and what previous inventions were necessary to create the television.

    3. These positions are so deeply established, in modern social thought, that il is very difficult to think beyond them.

      This is interesting because I think this is still true today for people that don't study cultural studies. Before taking this class, I didn't think much about how society has impacted technology, and mostly thought of technology as fun new stand alone inventions that didn't have much interaction with other aspects of culture.

    4. notions of cause and effect, as between a technology and a society. a technology and a culture. a technology and a psychology, which underlie our questions and may often determine our answers.

      I think what Williams is getting at here is that technology isn't always a cause that effects things like culture, technology, or psychology. All of these things interact together, and effect each other. There is not simply a few cause and effect relationships that can describe technology.

    Annotators

    1. It is noticeable that the sharpest contrasts occur in (b), (c) and (f), while there is a relative homo-genisation -the most evident specific feature of flow -in (d) and (e) and to some extent in (a).

      It is interesting to see the variety of shows in b, c and f. It seems non-cohesive in the fact that each program is quite different than the next in many instances. This is rare to find in today's world because we have very specific channels dedicated to specific topics and themes.

    2. the grabbing of attention in the early moments; the reiterated promise of exciting things to come, if we stay

      This often happens at the beginning of American television, when there is a recap of the last episode's events. They take the most dramatic and relevant to the new episode's events and draw the audience in. Additionally, this happens at the end of many television shows now. A preview for the next episode is shown, which leaves the audience wanting more and waiting for the next episode to come out.

    3. I tis that the real programme that is offered is a sequence or set of ···~ ·· · ······ · ·· of and other similar events, which are then available in dimension and in a single operation

      I feel that this is a very important idea, so I think it's wise to unpack this sentence a bit. I think what he is saying is that television has multiple different options - it is unlike a book or a film that has one title and one story. Television not only has a lineup of shows that progress from one to the next, it also has multiple channels you can switch to for new content. However, like a book and a movie, television is accessible similarly, in a single dimension.

    4. on international avia

      For some reason it won't let me highlight the first sentence of this page, but I would like to examine the sentence starting with "Thus Type A". I find it interesting that he believes public and general interest are too abstract of definitions. It makes sense, because so many different people watch television and it can be difficult to direct a show towards all of the general public. The general public is a very broad term, and I think that is what he is referring too when he says the definition is abstract and passive.

    Annotators

    1. Ultimately the goal is to understand how textual systems, with their relative autonomy and structuring contradictions, also function within the dynamics of the larger social formation.

      I'm interested to know if ideology varies in different parts of America. Since most of America gets the same access to television, are there certain things tailored to different parts of the country to allow for different social formations in different places?

    2. From this perspective, the medium functions as a forum for negotiating hegemony, although dominant interests will prevail most of the time and may even restrict the range of competing voices that get heard.

      I agree with this statement because most often than not, the ideas presented on television are aligned with the "rulers" or the producers of television that are usually upper middle class. I would say that lower class ideas are not represented hardly at all in television.

    3. In this sense, classical Marxism does not provide sufficiently subtle critical and theoretical perspectives for dealing with the pleasures of contemporary culture, including watching TV.

      I wonder if classical Marxism was historically common to use to explain advertisements within television. It seems this paper will provide many alternatives that are more suited to modern television practices. Also, this excerpt made me laugh a bit, because it makes me think that in a communist society, there is no room for fun or pleasure.

    4. h_e_ ~ appeal of the ad is initiated in the unstable mirroring of references be-tween the commercial text and the discourses beyond it (extratextual) , and between the commercial text and other discourses of television . (intertextual)

      It seems that the "extratextual" relations in this instance relates to the consumers that deal with cold and flu symptoms. They explain the intertextual message is the doctor explaining he is an actor. These two references work together to convince the consumer to buy a product.

    Annotators

    1. A paradigm is a group of signs so similar that they may be . substituted for one another in a syntagm.

      A paradigm seems similar in meaning to a synonym, the difference being synonyms are similar words and paradigms being similar signs (which in some instances are words).

    2. Barthes thought--urcunnota.tioffis-fuong~ or·freezing the meaning of the denota-tion; it tinpoverishes the first sign by ascribing a single and usually ideo-lo_gical s1gmfied to it.8

      I actually just read an excerpt from Barthes' Mythologies. In it, he describes wine and milk. However, he assigns a much deeper meaning to the two words that explains the culture and politics of France at the time he wrote it. I found this fascinating because he explained a very complex and profound topic through connotation and deduction.

    3. they require the same accumu-lation of use and the same reinforcement and perpetuation by a social group to be understood as signs in the first place.

      I had never thought of signs having such deeper meaning before. It is so intriguing that there is so much deeper meaning surrounding society and cultural upbringing that lead to the meanings of signs. It also leads to questions of how the English language developed, and how people started establishing connections between words/signs and meaning.

    4. More important, they wished to argue that all signs are cultural constructs that have taken on meaning through repeated, learned, collective us

      This is a very interesting concept because all words we know have been assigned meaning based on our culture and how we have learned these words. I also think it is interesting, then, that some words have multiple meaning. Why didn't we just use new words to assign new meanings?

    5. Learning the vocabulary of semiotics is certainly one of its most trying aspects.

      Even from the semiotics intro videos, I can tell the vocabulary will by difficult. It will take a lot of practice to identify something as an icon vs. symbol vs. index, but I am hopeful once I get the hang of it, it will become easier.

    Annotators