Hypothesis: Customers like brands that are socially responsible.

NOTE: Customers will support brands that genuinely believes in the cause they are supporting.

Hypothesis:'Your customers are your own marketing team.

NOTE: Customers who are delighted to the point that they are poassionate are the first ones to tell people what theythink

Hypothesis: Making a product design that appeals to the customers is effective.

NOTE: People like personalization. It corresponds to their ego, their need to bve addressed.

Hypothesis: You can connect a story with any emotions you want to use.

NOTE: It's a matter of knowing what kind of emotion you want to use and envoke. There are true to life stories online that are isnpirational that you can use.

Hypothesis: Emotional branding gives you the direction how to approach your customers.

NOTE: You can experiment which type of emotion to use but it's easy to see which one will be profitable to use.

Hypothesis: Emotional branding is applicable in any marketing effort.

NOTE: Emotional branding allows you to make use of strategies that can make your customers react.

Hypopthesis: If you get lost and stray away from your original goal, it might create confusion between you and your customers.

NOTE: Create a good plan and stick to it. You might be promoting youir product or service the wrong way that doesn't resonate with the needs of the customers.

Hypothesis: You must pick the right emotion to use for your branding.

NOTE: There are many types of positive emotions to use but you must carefully weigh how to convey your story to your customers.

Hypothesis: Emotional branding is difficult.

NOTED: Ads must be trid and tested with specific metrics to see if it's working. It is a tedious process that one must not be taken lightly.

Hypothesis: Emotional branding alloes businesses to target specific types if audiences.

NOTE: Using emotional branding withg your ads allow you to find the right people who will love your products. Theyw ill come top you if they believe in your offer.

Hypothesis: Emotional branding offers a leverage that allows you to be unique.

NOTE: Emotional branding allows you tbe creative and to brainstorm various ways that you can use emotions, stories, and community to define your product or service.

Hypothesis: A brand that uses human victories tells stories thaty people can relate to.

NOTE: Nike mentioned three athletes with different stories of victories despite the odds. Stories of human triumph against various odds is always a huge hit to customers, as they relate to the athletes here and to the brand.

Hypothesis: Timely positive messages get attention.

NOTE: Coca-Cola realizes that 2021 is still difficult for many people and they've provided this message to let people know that it's okay to care for oneself, to rest and to retreat from working so hard. Self-care is something that many people neglect because of how hard the times have become. But they need to know that it's definitely okay.

Hypothesis: The first batches of customers will do the marketing for your "for free".

NOTE: When people like your brand, they will talk about it, tell their family and friends about you. You don't even have to pay them directly at all. When you reach this stage, you don't have to put as much effort into marketing similar to when you're first starting.

Hypothesis: Get the trust of customers and you'll build a community.

NOTE: Every type of relationship is built in trust. Once the customer gives their trust and realized that what you're offering is meeting their trust in you halfway, they are more likely to keep buying your product not just because it's meeting their needs to solve the problems but because you're giving them good service in relation to buying from them.

Hypothesis: A relationship with the customer can develop right away upon the first product purchase.

NOTE: Depending on how you present your ads, some customers will immediately love your product or service at the get go. It happens especially at the right time and at the right platform.

Hypothesis: The second step is to pursuade the customer to buy.

NOTE: Images and videos of the product being used is an effective way to invite customers to try your product. Make every scene count.

Hypothesis: Capturing the attention of people is the first step to get them to give your brand a chance.

NOTE: The first impression needs to be postitive in general.

Hypothesis: Emotional branding comes with guides to help marketers create the best campaigns.

NOTE: There are best practices in place for the creation of emotional branding ads so that your ad will sound and look right for your customers.

Hypothesis: People will do anything for their pets.

NOTE: Instead of pet owners, the brand calls them Pet Parents. That means they are considered more than just the keepers of their pets. Pet Parents sound more heartwarming.

Hypothesis: A brand that takes up a cause sends a huge message to the customers.

NOTE: Patagonia fighting for public lands gives them a champion-like image, that a company like this stands with the people.

Hypothesis: Neuromarketing is effective because you're reaching to your customers deeper than any kind of marketing.

NOTE: Neuromarketing goes deeper than introducing the specs and surface features of your product.

Hypothesis: If it makes sense to people, if they understand it, they will buy it.

NOTE: You don't have to work too hard when you're using logic. People will get your product when they understand that they need it.

Hypothesis: Relate to your customers to get their attention.

NOTE: Appealing toi the emotions of the consumers is the goal here.

Hypothesis: People trust experts.

NOTE: People will believe brands that have the approval of experts such as scientists, doctors, and credible professionals.

Hypothesis: Use ethos, pathos, and logos to formulate powerful emotional advertising.

NOTE: Brands that are able to pull in customers trust ads that have credibility, are able to relate to the human condition and are making sense.

Hypothesis: A good story is captivating.

NOTE: What always catches my attention is a good story. This is similar to the companies sharing their process to the customers.

Hypothesis: Creating a landing page that shortly explains why your product is the way it is can grab attention.

NOTE: This kind of copywriting requires to be quick and creative so that your readers won't be bored.

Hypothesis: Arousing curiosity is another effctive marketing strategy.

NOTE: This reminds me of Welsch Grape Juice. The history of how it was made is printed at the back of every bottle. I always feel satisfaction reading it whenever I get tempted to buy the grape juice. And in a way, I feel like family, because the process of creating the juice was shared to me. Like, this delicious juice that I'm having was created through the process of pasteurization.

Hypothesis: Creativity in copywriting can go a long way.

NOTE: Mistakes can be used to surprise your customers. In Brookline's case, sending emails by mistake. But this time, they used that to direct the customer to a special discount.

Hypothesis: Successful copywriting can pull the heartstrings of customers.

NOTE: When you're a business reaching out to another business, you'd want to mention their team because they are the backbone of the company. When they care about their people, they will want to do business with another business that can help them make their team fee special.

Hypothesis: Capturing the interest of your customers wins you business.

NOTE: This dog toy subscription company addressed the pets of the owners who buy the products. As a company that caters to dogs, they were able to capture the attention of the customers through humor. Dogs can't voice out their opinions but the company used copywriting to make sure that the dogs "have a say" about the product.

Hypothesis: The best brands tend to develop followers.

NOTE: It's one thing that cannot be helped. Anyone who experiences a good experience with a brand tend to share it with others and they flock over that brand.

Hypothesis: In every marketing strategy, always keep the promise to the customers.

NOTE: In every marketing campaign, you must always have a clear and concise mention of what the product or service can do for the customer.

Hypothesis Understand your product first before marketing.

NOTE: Learn what you can bring to the table before trying out any strategy.

Hypothesis: The customers are always the main focus.

NOTE: The customers' wants are always the highlight of emotional branding.

Hypothesis: Emotional branding is an age-old technique that works.

NOTE: Large brands have been using emotional branding for years and you can see it on their ads.

Hypothesis: Mothers are the real masters of the household.

NOTE: P&G knew what they were doing when they included mothers in emotional branding. P&G are centered around the home so it makes sense to appeal to the ones responsible for purchases for the household.

Hypothesis: When you're backed by females, your brand basically wins.

NOTE: Funnily enough, I always find this true with boybands, lol! But it's basically the same with businesses. I like female empowerment. And this strategy worked because the company flipped something negative into a postive. In this modern era, some women still have to prove themselves to men.

Hypothesis: People want something reliable.

NOTE: To me, this isn't really surprising because people tend to remember what made the most impression. In real life, people will remember the one mistake out of the 99 things you did right. Fear is also a stronger emotion because it's when one's senses are heightened. Your adrenaline rushes and you're more alert during that time.

Hypothesis: Social media is a gold mine.

NOTE: I've always thought social media is where to be if you want to build up your brand.

Hypothesis: People live for the drama.

NOTE: The reason for my hypothesis is that it's also beneficial to the customers. Tearjerkers help them release emotions that they've been holding onto. Strong emotions linger longer.

Hypothesis: First impressions on products and services lasts.

NOTE: Brands need an effective way to capture the imagination of the customers.

Hypothesis: Emotional marketing can use negative emotions to their benefit.

NOTE: I especially find it effective when placing workd like LIMITED TIME ONLY. Customers buy the item out of fear of missing out.

Hypothesis: Companies are more likely to gather a following when they involve consumers in social awarness activities.

NOTE: Nestle Philippines is promoting Kasambuhay which is a more expansive take to KASAMBAHAY (someone you live with under the same roof). Nestle supports environmental causes an that shows their concern for nature.

Hypothesis: Emotional branding hits two birds with one stone.

NOTE: Amazon featured this little boy on their social media. Chris is a cancer-survivor who just turned 4 years old. Amazon did this to 1) humanize a large and well-known brand (themselves); and 2) to keep bringing awareness to cancer.

At the same time, it helped put a break on customer complaints, which are abundant before they made this post.

Hypothesis: Emotional branding hits two birds with one stone.

NOTE: This post from Amazon brings attention to Chris, a cancer-survivor who just turned 4 years old. Amazon uses this type of emotional branding for two reasons: 1) To humanize a large and well-know company, and 2) to keep bringing awareness to an important social cause. In this case, cancer.

Hypothesis: Businesses can use emotional branding to keep up with the times.

NOTE: Colourette Cosmetics is a Filipino makeup brand that also promotes inclusivity. It's cosmetics is geared towards the younger generation no matter the gender.

Hypothesis: Customers also have the need to feel connected to others as much as they can.

NOTE: Customers value freedom, relatability to the plight of others and knowing that they are capable of helping. It gives them a sense of purpose.

Hypothesis: Customers like brands that gives them the opportunity to do more so that they don't have to feel guilty about spending.

NOTE: Not to make is sound like people are petty, but personally, I would buy from a brand that also supports good causes if my money will also help other people, animals, or the environment. Brands that can offer the chance to customers to make a difference is emotionally rewarding to customers.

Hypothesis: Consumers like the idea of togetherness, community, or group because it perceived as something positive compared to being alone. People also like the feeling of being needed.

NOTE: Brands that foster the feeling that no one is alone in this world is appealing to customers because the brand seems to understand that we are not alone in our ordeals.

Hypothesis: Period clothing appeals to a certain amount of demographic.

NOTE: Those customers from this period will likely appreciate such style as well as the younger generation who can identify with the lifestyle and aesthetic of that period.

Hypothesis: Brands that value authenticity are more appealing to the masses.

NOTE: Brands that uses real-life models to wear or represent their products carry the message that the brand works because they don't have to use models who are already commercially attractive. For example, a company that makes apparel with various sizes of clothing uses actual women who are skinny, mid-sized, plus-sized and BBW.

Hypothesis: Brands muist understand transformation and the need of the customer to experience that.

NOTE: Customers want to feel the 'before' and the 'after.'

Hypothesis: Customers will buy from brands they can relate to.

NOTE: A brand that understands their target market are morelikely to gain buyers.

Hypothesis: A brand must be able to reach the customers that satisfies all the five senses.

NOTE: Feel, sense, relate, think, act - brands must be able to trigger all these sensory experiences, which can be challenging.

Hypothesis: A complete brand triggers the customers to appreciate the features of the product, how the product communicates itself, and other sensory-satisfyers.

NOTE: There are a plethora of components that make up a brand experience which is why the features and the price are not enough.

Hypothesis: Customers who have had unpleasant experiences develop strong needs that must be met.

NOTE: Customers have deficiency needs that must be met. Brands can be successful if they're able to meet the needs of consumers who've had bad experiences before.

Hypothesis: People are not just looking for something affordable, they are also looking for a brand that they can rely on.

NOTE: Nowadays, affordable prices are not the main feature anymore. Customers want sensory satisfaction.

Hypothesis: Customer-centered marketing is a proven strategy.

NOTE: The strategies revolve around the emotion, identity, inspiration and events that consumers can identify with. Fashion marketing must include telling a story, finding a cause in relation to your brand and giving power to the customer.

Hypothesis: Emotionally attached brand followers are more likely to be repeat customers.

NOTE: Emotionally attached consumers will keep buying from that same brand because of familiarity.

Hypothesis: Customers stick to a reliable brand that knows how to appeal to their emotional needs.

NOTE:** I find that building a community around a product or service is effective because customers like getting exclusive updates, sales, propmos, giveaways, and more as a means to cause excitement.

Hypothesis: Consumers tend to stay loyal to a brand for many years after consistent good experiences. NOTE: I find this specifically true. I also have favorite brands because I've become emotionally attached to them. An example is a restaurant that my whole family and I used to eat at when my brothers and I were still kids.

Hypothesis: Customers want fantasy, regalness, making them believe that a clothing on another will also look good on them.

NOTE: Fashionwise for women, we want to feel good and feel attractive in what we wear. Depending on the type of woman wearing the clothing, our thoughts range from "I hope I look decent enough!" to "I hope he/she'll notice how good I look!"

Hypothesis: The fashion market is too condensed and people have no time to consider clothing designs anymore.

NOTE: Honestly, no one has time to look at every clothing brand that's on the market. Some styles are either too simple or bold or too expensive for people's tastes.

Hypothesis: Customers want something different and they will be able to see that only in an intimate relationship.

NOTE: Customers today, more than ever, respond to brands with engaging stories or relatable or meaningful reasons why they are who they market to be.

Hypothesis: Customers want more than what they can see. If they can't feel anything aboiut a brand, they won't buy from it.

NOTE: I believe design doesn't do much for customers because a piece of clothing has to resonate with them. Me personally, a dress that others may find pretty won't be as attractive to my eyes.