This paragraph reminded me of my freshman seminar class last semester which focused on slavery in North America. While Brazil wasn't the main topic of that class, its history of slavery is similar to slavery in the United States. Despite slavery being ended over 100 years ago, its effects are still seen to this day. Slave-like labor is seen today especially through the lens of the coffee industry. It is interesting seeing the parallels between the effects of slavery in the US and in Brazil.

This connects back to our first reading about globalization. In those first readings, I learned how globalization has positive and negative aspects. For many first-world countries, the negative aspects of globalization are hard to find. Personally, globalization has positively impacted my life. In many second and third-world countries, the process of globalization has many negative impacts which are shown here. The demand for coffee as a result of globalization has to lead to unsafe labor, long hours, and little pay.

This reminds me of how influential personalized ads are. These ads are created from social media use, google searches, and even through microphones in our phones and computers. Just as how coffee has become normalized in our society, the internet, and increased globalization influence how people think and act even if they don't notice it. Large brands and companies are able to influence our daily lives and that has become normalized just like the afternoon cup of coffee.

This reminds me of the tobacco industry in the modern-day. The use of cigarettes and tobacco has been declining for decades because of scientific research and campaigns to end smoking. The tobacco industry had to find a way to appeal to the younger generation who viewed smoking as "gross" and for older people. As a result, they started to make vapes with flavors to appeal to the younger generation.