Imagine you read an ad that claims a new restaurant has the best food in your city. Now,imagine a friend tells you this new restaurant has the best food in the city. Who are you morelikely to believe?
Yes this is personally true to me. I can see it on facebook from someone I barely know that this place is really good or that this object is very well used. Although, I'm not gonna go there or buy it unless I hear rom a close individual that they too believe it is worth my time or money. Another example would be if I was in a foreign area, before spending my money anywhere I would first look at the reviews online and see what people are saying. Honestly, I believe word of mouth to be the most influential way of advertising.