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  1. Jan 2026
  2. blog.hubspot.com blog.hubspot.com
    What Is Digital Marketing?
    3
    1. mohamud4 26 Jan 2026
      With digital marketing, you can identify trends and patterns in people’s behavior before they’ve reached the final stage in their buyer’s journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel

      What stood out to me here is how digital marketing helps businesses recognize trends and patterns in customer behavior before they reach the final stage of the buying journey. This allows businesses to make smarter decisions on how to attract customers early in the marketing funnel.

    2. mohamud4 26 Jan 2026
      Online channels allow you to follow your customers’ entire buying journey. Moreover, understanding and analyzing how customers operate is important for converting leads. Digital marketing allows you to track them through that process. And, even if they don’t convert in the early stages, it at least helps ensure they have made a connection with your business.

      What stood out to me about this point is how digital marketing allows businesses to follow customers throughout their entire buying journey. Being able to track how customers interact with content helps businesses understand their behavior and improve how they convert leads. Even if customers don’t buy right away, it still helps create a connection with the brand.

    3. mohamud4 26 Jan 2026
      If you work for a small business, it’s likely difficult for you to compete with the major brands in your industry, many of which have millions of dollars to invest in campaigns. Fortunately, there are plenty of opportunities to outrank the big players through strategic digital marketing initiatives. For instance, you might use long-tail keywords to create high-quality content that ranks on search engines. Search engines don’t care which brand is the biggest, but they do care about prioritizing content that resonates best with target audiences.

      I find this point interesting because it shows that online marketing gives smaller businesses a fair chance to compete with bigger brands. You don’t need a huge budget to be successful if you use smart strategies like targeting the right audience and creating content that actually connects with people. I think this is a good point because search engines focus more on relevance than brand size, which allows smaller or newer brands to still get noticed and grow.

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    blog.hubspot.com/marketing/what-is-digital-marketing