T H E O R E T I C A L I M P L I C A T I O N S

There is still much to know about how the Ukraine/Russia conflict hasand will affect international business

(Chapra, 2011; Curran &Zignago, 2011; Kayed & Hassan, 2011; Sigurjonsson & Mixa, 2011;Teagarden & Hinrichs, 2009). Casson and Li (2022, p. 1

(Dombo, 2022).

Russia's invasion of Ukraine resulted in informal pressure on compa-nies to leave Russia (Markus, 2022). This kind of unprecedented influ-ence was followed by social media campaigns focused on Russia. Theresult of the sanctions and resulting business exodus has affectedRussia's macrostability. This includes a decrease in valuations of Russianassets and the ruble. Markus (2022) suggests that as a result of theUkraine invasion, Russia's competitiveness will decline due to decreasesin technology transfer, supply chain alterations, and a brain drain.The reduction in technology transfer refers to many multinationalcompanies with large R&D budgets leaving Russia (Markus, 2017).Technology is at the center of the knowledge and digital economy.Therefore, Russia loses valuable knowledge from their interactionwith high-tech global companies (UNCTAD, 2022). The sanctioningefforts mean that Russian scientists lose access to valuable intelli-gence. This knowledge loss influences other industries and their globalpartnerships (United Nations, 2022). It also influences the reputationof Russia in the world as a knowledge leader

Man-agers can mitigate potential negative effects by anticipating potentialchange in global politics and scenario planning to develop better strate-gies

ongitudinal perspective

Russian diaspora

de-internationalization

geopolitical shift in policy.

This changedwhen “on 24 February 2022, the Russian government ordered theentry of military forces into Ukraine territory.

This means that the extent of theUkraine/Russian crisis and its impact on the global economy will be depen-dent on its length.

This means research could focuson innovation in times of crisis (Sahebalzamani, Jørgensen, Bertella, &Nilsen, 2022). Research could look into how and why businesses withUkrainian linkages are showing or hiding their association.

Highlyeducated individuals such as engineers and doctors might choose toleave Russia because of the conflic

sometimes

could

This article has discussed what the Ukraine/Russian crisis means forinternational business. The conflict has its origins in historical linkagesbetween the countries and the changing nature of Russian politics. Aninternational business perspective was utilized in the article in orderto understand how business is affected and to develop new researchideas. This will enable more research to focus on bridging the gapbetween practice and theory regarding international businessand war.COMMENTARY 269

This means it is strategically advanta-geous for Russia being a non-European Union member to have controlof Ukraine.

The goal of this article is to uncover findings inwhich new research can focus their efforts on. This includes offeringan agenda for future research on war, conflict, and internationalbusiness

In this article, I seek to advance scholarship on crisis management,war, and international business.

Russia logged on average 7%annual growth between 2000 and 2007

The Ukraine/Russia conflict: Geopolitical and internationalbusiness strategies

RE FE R ENC E S

W A R A N D I N T E R N A T I O N A L B U S I N E S S

Russia and Ukraine have long had a close cultural and historical con-nection that has evolved over the years (Kammer, Azour, Selassie,Goldfajn & Rhee, 2022). This linkage was due to their geographicposition but also trade connections (Lichterman, 2022).

K E Y W O R D Sbusiness, conflict, defense, Europe, international business, Russia, Ukraine, wa

Vanessa RattenLa Trobe Business School, La Trobe University,Bundoora, Melbourne, Australia

This means it is strategically advanta-geous for Russia being a non-European Union member to have controlof Ukraine.

The goal of this article is to uncover findings inwhich new research can focus their efforts on.

In this article, I seek to advance scholarship on crisis management,war, and international business.

Russia logged on average 7%annual growth between 2000 and 2007

The Ukraine/Russia conflict: Geopolitical and internationalbusiness strategies

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WAR AND INTERNATIONAL B USINESS

Russia and Ukraine have long had a close cultural and historical con-nection that has evolved over the years (Kammer, Azour, Selassie,Goldfajn & Rhee, 2022). This linkage was due to their geographicposition but also trade connections (Lichterman, 2022).

K E Y W O R D Sbusiness, conflict, defense, Europe, international business, Russia, Ukraine, wa

Vanessa RattenLa Trobe Business School, La Trobe University,Bundoora, Melbourne, Australia