Design the experiment. First, you have to build out the details of the experiment and figure out how everything will fit and mesh together. For this, you must have a solid and reliable method of collecting data, meaning the data gathered must be reliable and actionable.
This is an excellent cycle for experimentation. Its broad structure leaves room for flexibility, encouraging creativity and allowing everything in between to take shape naturally. It’s a simple yet highly effective way to move ideas forward and bring them to life.