We process our world in narrative, we talk in narrative and--most important for leadership--people recall and retain information more effectively when it's presented in the form of a story, not bullet points.
I honestly relate to this point because of the fact I find hearing stroies more persuasive than bullet points. This is due to the fact when information is [resented in a way of a story most people find it engaging and relatable which make s it easier to recall and understand the presented information.