Earthbound’s founders, Drew and Myra Goodman, Manhattanites who went to college in the Bay Area, and then started a two-and-a-half-acre raspberry-and-baby-greens farm near Carmel to produce food they “felt good about,” are now the nation’s largest grower of organic produce, with revenues for this year projected at more than $450 million.
This moment always provides me with a good giggle. This moment of logos and pathos is pure shade. Again, Shapin challenges our notions of the mom & pop organic farmers by showing us two leaders in corporate organic products are two privileged city folk who were made moguls from their farming.