Figure 2.5
During my job at a hotel this past summer, our work environment mimicked a cross-functional team. We had different departments but well all worked together to make sure everything ran smoothly.
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Marketing
The foundation of marketing is very important for a business to function at a high standard. A business or firm that markets its products and services well will see the benefits. An example of this is Nikes' "just do it" campaign.
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Customer Experience is King. Customer experience (CX) will increasingly be seen as the key differentiator between competing providers of goods and services. As markets mature and buyers become more discerning, businesses that excel in delivering friction-free, hyper-personalized, and memorable experiences will find they are well-positioned to rise above the competition.[11]
In todays business environment, the most successful companies and firms are those that are able to create a personalized experience for their customers that makes them feel valued. One example of this is how Netflix is able to make each users account personalized to their viewing habits.
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