The three ways in which individuals escape from freedom are authoritarianism, or giving oneself up to some authority in order to gain the strength that the individual lacks, destructiveness, in which the individual tries to destroy the object causing anxiety (e.g., society), and automaton conformity, in which the person renounces their individual integrity.
One of Fromm's existential dichotomies is automaton conformity. This conformity drives people to blend into their social surroundings. Fromm believed this would lead to even more discourse in themselves. When we practice conformity we give up our individuality which causes an unsettling feeling as we realize, deep down, that this is not freedom(Fromm, 1942). I am going to use traditions as an example. Let's say traditionally all of your city has closed their businesses on Monday. You start a new business and choose to be open every day except for Sunday. You stay open on Monday. But you quickly learn this is not the norm and no one is even expecting a business to be open let alone actually frequenting that business. You stay open but your sales suffer. Do you choose to remain open on Mondays or do you conform? Do you try to change the tradition or do you conform? I have seen this play out in my own small town. There has been a shift in tradition but only when society as a whole begins to shift. In my case this meant bigger businesses (ie, corporate businesses such as McDonald's and Casey's) came to town and people recognized their traditions and shifted their own traditions to match the bigger companies. So they weren't so much getting rid of conforming to traditions, the town just changed their traditions.
Fromm, E. 1942. Mechanisms for escape from freedom. https://www.panarchy.org/fromm/escapefreedom.html