relevant, compelling and beautiful stories
Importance of KNOWING your audience and who you are selling to, creating compelling and desirable content
11 Matching Annotations
- Dec 2022
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www.ketchum.com www.ketchum.com
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We are at a major inflection point where technology dominates how consumers receive and evaluate information related to the food they consume, and opinions are shaped by many sources — from food influencers to visionary chefs, farmers, food scientists, nutritionists and even self-appointed consumer “experts
through cultivating content for nush's dips, I've realized the added crucial-ness of marketing food products. Unlike a sweatshirt or a pair of shoes, a food product cannot fully be measured by it's appearance, as the purpose of food is to be consumed. In other words, you can't taste a cookie just by looking at a photo. What this means is cultivating a mindset of selling something that people WANT and NEED to taste. In doing so, I've learned the power of words and images to attract customers and sell a product I believe in.
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- Oct 2022
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www.cbpp.org www.cbpp.org
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Lack of adequate food can have long-term consequences for children’s health and well-being. Studies link food insecurity among children with reduced intake of some key nutrients, health problems such as iron deficiency (which is linked with long-term neurological damage), and behavioral issues and mental health conditions, which can have negative impacts on children’s educational attainment and economic well-being. Studies also show that receiving Supplemental Nutrition Assistance Program (SNAP) benefits has significant long-term benefits for children, including improved health, educational attainment, and labor market outcomes
definitely pros to healthy food, but kids aren't gonna choose it on their own. If that's the main goal of food corps, their efforts would be much more effective if they targeted families, or addressed structural shortcomings like increasing access to transportation or building more supermarkets.
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thebreakthrough.org thebreakthrough.org
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its primary function, in my analysis, has been to enable people of a certain social class to distinguish themselves from the unwashed masses during a period of elite hoarding of wealth and opportunity that started with the Reagan years and continues today.
thus, the idea of a food corps has to do greatly with social class/hierarchy. AKA the more affluent imposing their set of what is good to eat on those in lower income areas.
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- Sep 2022
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sakai.unc.edu sakai.unc.edu
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advocates
Draws on elements of the white savior complex. Instead of working on unifying the nation it's more supporting the idea of "aid" in a country that should be more cohesive.
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structural inequalities
what is the root problem?
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place
in theory the idea seems simple and achievable
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sakai.unc.edu sakai.unc.edu
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“There’s a lot of places you can watch a game and get a hamburger. And the Ale House wasn’t better than any of them,” he says.
interesting because sometimes feels like every spot on franklin to watch a game is full. But, I could see how the rise in business on gamedays and big weekends would not be enough to conteract the lull during the week
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- Oct 2021
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thewaltdisneycompany.com thewaltdisneycompany.com
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(in millions) October 3,2020 September 28,2019 Better(Worse)RevenuesStudio Entertainment:Content transactions with Media Networks $ (188) $ (106) (77) %Content transactions with
who paid who?
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evenuesThe increase in revenue eliminations was due to sales of Media Networks content to Hulu and Disney+ and sales ofStudio Entertainment content to Disney+. The increase in Media Networks sales to Hulu was due to higher sales of originaltitles, driven by Little Fires Everywhere and Mrs. America, and library titles. Higher Media Networks sales also included anincrease in affiliate fees received from Hulu for networks in the Hulu Live TV + SVOD service. Media Networks sales toDisney+ were due to sales of library series, including The Simpsons and Disney Channel titles, and original series. StudioEntertainment content sold to Disney+ included original titles Noelle, Lady and the Tramp, and Artemis Fowl and theatricallyreleased titles Frozen II, The Lion King, Toy Story 4 and Star Wars: The Rise of Skywalker
disney didn't technically lose the money, but DTCI had to buy content
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- Apr 2020
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Already, some parents in Wake County have complained that for high-achievingstudents, there may be fewer options to accelerate because of the common core. School districts are reluctant to move children ahead in math until they see how the changes will play out.
all students are different
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