But it is YouTube’scomplex economic allegiances that compel it to both play host to amateur video cultureand provide content owners the tools to criminalize it.
I learned that YouTube must balance between supporting user-generated content and protecting corporate interests.
The videos will still exist, but will be rendered harder to find
How exactly are they able to make these videos harder to find? What technique is used to make these videos "harder to find"? I am curious to know because in a way they make it seem like they are somehow hiding these videos more.
‘Videos that are considered sexually suggestive, or that contain profanity, will bealgorithmically demoted on our “Most Viewed”, “Top Favorited”, and other browsepages’ (YouTube, 2008a).
Something I learned was, based on what content is in a video that it can be demoted on things like "Most viewed" and "Top Favorited." I did not know that based on certain content in a video that it could alter or change the popularity of it or how often it can be looked at/seen.
ost advertisers are wary of pairing ads with user-generated videos, despitetheir occasionally massive viral circulation, out of fear of being associated with thewrong content.
I always thought about how certain ads were paired with certain videos. I was always curious if companies were ever worried about what videos their ads would be on, and how decisions like that were even made. This confirmed for me that this is also a common thought amongst advertisers. If there ads were playing on not so appropriate videos it would have a bad look on their company and could damage their reputation/brand. The reading confirms that there is a fear of being associated with the wrong content.
Platforms’ are ‘platforms’ not necessarilybecause they allow code to be written or run, but because they afford an opportunity tocommunicate, interact or sell.
This is a confirmation for me because I always knew that social media allowed us to interact with one another and communicate via online. This justifies my thoughts because it claims that platforms not only run codes, but are a way of interaction amongst people. In addition it is a way to sell and make money by sharing new ideas.
All four of these semantic areas are relevant to why ‘platform’ has emerged in referenceto online content-hosting intermediaries and, just as important, what value both its speci-ficity and its flexibility offer them.
This is something new I learned because I was not aware that the term platform had these different meanings behind them. The four semantic areas are: computational, architectural, figurative, and political. All of these categories make up how the term platform came to be and what it truly means.
In October 2006, Google purchased YouTube for $1.65 billion, cementing their domi-nance in the world of online video. The press release announcing the purchase includedquotes from the two proud fathers, trumpeting the symbiosis of their companies’ futurepartnership:
This passage correlates to the recent news of Tik Tok potentially getting banned. With rumors spreading that the platform may go, and with how known the popularity of the app is, many companies are wanting to potentially buy it. They want to buy the app because they know how much it is worth and that it will continue to grow. Link to article: https://www.bbc.com/news/articles/clyng762q4eo
‘By joining forces with Google, we can benefit from its global reach and technology leadershipto deliver a more comprehensive entertainment experience for our users and to create newnew media & society12(3) 347–364© The Author(s) 2010Reprints and permission: sagepub.co.uk/journalsPermissions.navDOI: 10.1177/1461444809342738http://nms.sagepub.com
By coming together it allows for two very powerful platforms to expand even more and reach peak performance for it's users.