This idea highlights how communication are embedded in everything humans create. The takeaway is that intentionality matters, creators should always be aware of the messages their work sends and how others might interpret them.

1.) Addressing issues like world hunger may require rethinking the way we design food production. As they stated for example, choosing kangaroo meat over beef as a more environmentally sustainable option.

2.) Thoughtful design choices per the example in the video such as adding white circles inside letters to reduce ink use, can improve efficiency and conserve resources.

Loss aversion is a cognitive bias where people feel the pain of a loss more strongly than the pleasure of an equivalent gain. For instance, imagine a stock you bought for $50. If the price drops to $40, you might hold on to it, even if it's a poor investment, because the feeling of "losing" that $10 is more painful than the satisfaction of a different, more profitable investment.

Trying to follow complex directions to assemble a piece of furniture you've never seen before while listening to a podcast and trying to have a conversation with your friend is an excellent example of Cognitive Load. Your brain's working memory becomes overloaded by the multiple simultaneous tasks, making it difficult to process the new information needed to follow the instructions.

You see a shirt on a clothing rack with an original price tag of $100 and a sale price tag of $60. Even if you wouldn't normally spend more than $40 on a shirt, the initial, higher price of $100 serves as an anchor, making the sale price of $60 seem like a great deal in comparison.

During a shopping trip to the grocery store, you'll likely remember the items you need to buy at the beginning of your list and the items you just added to the list right before leaving . However, you'll probably forget the items you added to the middle of the list.

An example of Fitts’s Law is the placement of buttons on a mobile app. Larger buttons that are close to where a user’s thumb naturally rests are faster and easier to tap. By making key actions like “Submit” or “Next” bigger and within easy reach, the design reduces effort and speeds up interaction.

An example of Hick’s Law is how streaming services organize their menus. If users are shown too many categories or options at once, it takes them longer to decide what to watch. By simplifying the interface with just a few featured choices, the design helps users make quicker decisions.

In politics, if you already believe your favorite politician is a great leader, you'll probably only read articles that praise them and quickly ignore or even get angry at any news stories that say otherwise. This creates a kind of tunnel vision, where you're only seeing information that confirms what you already think is true.

An example for Law of Similarity, in a grocery store, brands package different flavors of chips in nearly identical bags, just changing the color slightly. Us consumers can already recognize they are chips without even reading the label.

Cognitive dissonance is interesting because it shows how uncomfortable it feels when we have two conflicting ideas at the same time. For example, someone might know that fast food is unhealthy but still eat it because it’s taste good. It creates a mental discomfort.

The Method of Loci is really interesting because it shows how much our memory connects to the places we know. People tend to remember things better when they link them to familiar spots. Like imagining their history notes when they take a walk through their neighborhood.

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