This entire presentation to me is a bit confusing, this is higher level coding talk and I feel I am not quite there yet. However, from my understanding, it seems that Storybook is a software that helps developers test their code and solve issues with it. Also, from what I can tell it does have an AI component that could write code that will test the code you wrote. This seems interesting to me because people always talk about AI writing code for them, but instead in this scenario AI is checking human written code.

I believe that Stefan had provided a lot of the basic foundations for being good at UX. While I believe his opinion on you either have it or you don't is discouraging, the information he taught in the video was very informative. A lot of the information seemed like it should be basic knowledge, at the same time he also dove into topics I would not have thought about with this video.

Something I find interesting about language is how the author discusses it going beyond verbal form. People often only think about verbal communication, but often times body language is just as important. It can show emotion even more than language. This is interesting to apply to UX, as it can show how in language can be applied to influence a user's experience outside of only words.

On Etsy, they will list for a product how many people have that item in their cart. This way, people feel inclined to check out prior to it selling out. They fear missing out on purchasing something they were questioning on if they even wanted.

Often times when applying for something like a credit card, the company will make the questionnaire very simple. They will break it down step by step so people feel inclined to continue, and not be overwhelmed and leave.

I believe the news relies on anchoring bias for their articles to be successful. A lot of the time people will just rely on the first headline they see without caring much about the rest of the information in the article.

Serial Position Effect comes into play when people make resumes. When making a resume, people tend to put the most important information at the top of the resume, so that way it is not forgotten. Information such as their name, important projects, and job experience. That way the person in charge of reviewing the resume can remember their most important work.

Fitt's Law can be applied to online shopping. Similar to Hick's Law, Amazon uses this to make users spend more money. The add to cart button is large, in view, and not far off for the mouse to move. This allows users to more impulse buy, and to do it quicker.

Hick's Law is interesting to me because while doing research, I found out that Amazon actually applies it. When users do a research, often times Amazon will automatically limit what the user is presented with in order to make a decision quicker. If they make a decision quicker, they will spend money quicker which directly benefits Amazon.

A type of confirmation bias I see often is around election time. No matter which president wins, you often hear people say that the politician they wanted to win was always going to. People will say statements like "I knew it the whole time" and "it was so obvious who was going to win". I find this very interesting for psychology, and even more interesting how people will use this in UX.

It is interesting to see his perspective on being very consumer first and "cool technology" second. However, if he was alive today, I do not think he would approve of where Apple is now. They feel much more technology first, consumer second. I wonder what he would say if he was still alive today.

Hick's law makes sense when you think about the number of options required. After doing research, I saw that a lot of companies like Amazon will sometimes minimize options presented in order to make users to spend quicker. It simplifies the list searched, and makes you more likely to spend money sooner rather than later. This directly benefits the company. It is interesting how companies directly integrate Hick's Law in order to benefit financially.

Nudge is another interesting to me because it deals with the subconscious. There are a lot of decisions people make subconsciously, so it is interesting to see it integrated into UX. By integrating it into UX, I am sure it is used to make consumers spend more money.

Confirmation Bias is interesting to me because I learned about it in a Psychology class. It is interesting to apply it to UX because people often want to seek information that is going to confirm their already existing biases.

What stood out to us was information architecture. We had never heard of it prior to reading this article. It is used as a visual blueprint that outlines what each feature does and how it can help the user.