In addition to the ethical principles and frameworks described in this chapter, I’d also like to offer three practical tips based on my personal experience conducting, reviewing, and discussing social research in the digital age: the IRB is a floor, not a ceiling; put yourself in everyone else’s shoes; and think of research ethics as continuous, not discrete.
The phrase “IRB is a floor, not a ceiling” really stuck with me. It challenges the idea that ethical approval equals ethical research and instead frames ethics as an ongoing responsibility. This feels especially relevant for digital research, where new risks can emerge after a study has already begun.