In the middle of a board, write a word that summarises the problem you need to solve or the idea you’re building on.
I love mind mapping, this is my favorite brainstorming idea. Writing down a problem is a good addition to where I would usually use a mind map and start with a goal and map out how to acheive that goal.
Give each participant a sheet of paper and ask them to generate three ideas in five minutes.
This sounds good in theory to me, I feel if everyone is working towards a central goal this should be presented as a group or on a white board so everyone is on the same page.
Ask the group to create a list of bad, terrible, stupid, illegal or gross ideas. This will get participants laughing and re-engaged.
I am not a huge fan of spending time creating bad ideas, maybe integrate rest breaks instead or something to get people refreshed.
The solution was for Fraser and his team to question every facet of their business, including product packaging, pricing and advertising. The result was the world’s first baking soda and peroxide toothpaste, Mentadent, which was very successful.
I enjoyed this kind of thinking, every industry is tough to enter, but there usually are cracks within each industry where things can be improved. Looking at tings from this perspective allows you to find niche markets or discover a market that was alot bigger than you may have originally thought.