Even when they could talk about them, they often had the details confused.
If the persona is succesfully achieved it should complete a role as a narrative driven communication tool. This aspect is shared by other personifications concepts from other disciplines, such as literature or acting. I think that a well executed persona will have a whole character, feelings, temperament and habits that will surpass a pretended "individualism" and will become also a base of knowledge that will certainly pop up later.