I wonder how true this is for the medical device industry. I don't have any medical device marketing experience but I used to work in that industry as an engineer. Medical device companies essentially have to convince providers (doctors) and payers (insurance companies) that there product is both better than currently available options and is also more cost effective. I have a hard time seeing how digital marketing can be applied to convincing payers and providers. I imagine SEO, PPC, email marketing, etc. won't do much but would love to hear from the medical device marketers we have in this class how/if digital marketing tactics are used.

Jennifer Lopez's dance challenge reminds me a bit of what Drake uses to promote his brand. Drake released a video for his song "Toosie Slide" which featured dance moves he had specifically worked on with the intention of going viral. He enlisted the help of several influential people to post videos of them dancing along to the song which resulted in the dance going viral on TikTok which only further promoted his music and brand. Jennifer Lopez and Drake are great examples of talented musicians who are also great digital marketers.

I think influencer marketing is very high impact form of marketing. I mostly consume YouTube content vs watching traditional tv shows and movies and I believe this trend in accelerating with younger audiences. From consuming influencer content, I can see how influencers can create close connections with their audiences to where products they advertise seem like when a friend recommends you purchase something. In addition, they provide advertisements in a manner that is actually fun to watch. I have a actually replayed some ads I have seen because there were so well executed. Whether companies end up using influencer marketing or not, they can learn a thing or two from it.