One can’t help but notice the proliferation of specific method names for slightly different practices within the now growing space. These specific names for practices literally give both a name and power to the space and help to make it grow. Some of these names include: Zettelkasten itself as a name for Luhmann’s method; Smart Notes (Sönke Ahrens’ delineation of Luhmann’s method, Linking Your Thinking (aka LYT, Nick Milo’s method); Building a Second Brain (BaSB, Tiago Forte’s method); ANTInet (Scott P. Scheper’s analog branded version of Luhmann’s method); and even Pile of Index Cards (PoIC, Hawk Sugano’s productivity-based method from 2006). The naming tends to expand here as many of these examples have a commercial need to differentiate these practices to make them sellable to a larger audience. Should one really consider it a coincidence that Obsidian is so heavily used by those in Tiago Forte’s Building a Second Brain camp when Obsidian’s tag line on their home page boldly declares “A second brain, for you, forever.”? This naming craze even extends to a proliferation of names for note types within each system including fleeting notes, permanent notes, literature notes, atomic notes, evergreen notes, source notes, point notes, concept notes, claim notes, etc. Of course the power of naming begins to wane here as the over-proliferation of names causes semantic collisions and worries when these systems and their adherents talk about related ideas online in broader overlapping publics. One would presume that over time this list of names will settle down and roughly standardize around a much smaller (dare I say atomic?), possibly mutually exclusive set.