alltheactivityandabilityofanoratorfallsintofivedivisions,Ilearnedthathemustfirsthituponwhattosay;thenmanageandmarshalhisdiscoveries,notmerelyinorderlyfashion,butwithadiscriminatingeyefortheexactweightasitwereofeachargument;nextgoontoarraythemintheadornmentsofstyle;afterthatkeepthemguardedinhismemory;andinthe143enddeliverthemwitheffectandcharm:Ihadalsobeentaughtthat,beforespeakingontheissue,wemustfirstsecurethegoodwillofouraudience;thatnextwemuststateourcase;afterwardsdefinethedispute;thenestablishourownallegations;sub-sequentlydisprovethose.oftheotherside;andinourperorationexpandandreinforceallthatwasinourfavour,whileweweakenedanddemolishedwhateverwenttosupportouropponents.
Cicero's 5 Canons of Oratory