The key to cross-cultural success is to develop an understanding of, and a deep respect for, thedifferences.

Incultures with high affect, people show their feelings plainly by laughing, smiling, grimacing, scowling – andsometimes crying, shouting, or walking out of the room.

Members of neutral cultures do not telegraph their feelings, but keep them carefully controlled and subdued

High-context cultures(Mediterranean, Slav, Central European, Latin American, African, Arab, Asian, American-Indian) leave muchof the message unspecified – to be understood through context, nonverbal cues, and between-the-linesinterpretation of what is actually said.

low-context cultures (most of the Germanic and English-speaking countries) expect messages to be explicit and specific.

Some cultures think of time sequentially – as a linear commodity to “spend,” “save,” or “waste.”

Whether time is perceived as a commodity or a constant determines the meaning and value of being “ontime.”

In synchronic cultures (including South America, southern Europe and Asia) the flow of time is viewedas a sort of circle – with the past, present, and future all inter-related

Every aspect of global communication is influenced by cultural differences.

ulture is, basically, a set of shared values that a group of people holds. Such values affect how youthink and act and, more importantly, the kind of criteria by which you judge others.

Few of us are aware of our own biases becausecultural imprinting is begun at a very early age