Customer Support Customer Support
The "Customer Support" section that helps with orders, returns, and general questions, follows the operable principle by making it easy to find help through clear categories and multiple contact options like live chat and phone support. The simple layout and easy navigation let users get assistance quickly without frustration. This is especially helpful for people with cognitive impairments, as it reduces steps and keeps support easy to access.
Shop top brands
The SportChek website has a "Shop Top Brands" section with popular athletic brands like Nike, Adidas, and Under Armour. This follows the perceivable principle by clearly displaying brand options in an organized way. The logos are easy to recognize, well-spaced, and not cluttered. This helps users quickly find their favourite brands without much searching. The organized layout also makes it easier for people with visual processing difficulties to spot key information at a quick glance.
Get a $15 online promo code towards your next purchase when you spend $100* using in-store pick up. Select brands & styles. January 23 – February 12
Some promotional banners on the homepage, like the "Get a $15 online promo code..." banner have white text on bright backgrounds, making them easy to read. This is especially beneficial for users with low vision or colour blindness. Good design follows the perceivable principle, which talks about the importance of strong colour contrast. Having the text colour and adding a bright colour behind makes the banners easier to read for everyone.
WomenWomen Shop AllWomen's Shoes & FootwearWomen's Road, Trail & Racing Running ShoesWomen's Sneakers & Lifestyle ShoesWomen's Training & Studio ShoesWomen's BootsWomen's Sandals & SlidesShop AllWomen's Socks & UnderwearSocksUnderwearBaselayer TopsBaselayer BottomsShop AllJacketsWinter JacketsPuffer JacketsParkasSki & Snowboard JacketsVestsShop AllSwimwearOne-PieceBikinis & Two-PiecesPlus SizeCover UpsShop AllWomen's ActivewearHoodies & SweatshirtsSports BrasTights & LeggingsT ShirtsShortsShop AllPlus SizeTopsBottomsShop AllTopsHoodiesShort SleevesLong SleevesTanksShop AllMaternityBottomsPantsTights & LeggingsShortsDresses & SkirtsSnow PantsShop AllAccessoriesHats & VisorsHair AccessoriesSunglassesWinterShop AllSaleShop WomenClearanceShop WomenNew ArrivalsShop WomenMenMen Shop AllMen's Shoes & FootwearMen's Road, Trail & Racing Running ShoesMen's Sneakers & Lifestyle BootsMen's BootsMen's Hiking & Outdoor Shoes & BootsMen's Sandals & SlidesShop AllMen's Socks & UnderwearSocksUnderwearBaselayer TopsBaselayer BottomsShop AllJackets & VestsWinter Jackets & CoatsPuffer JacketsParkasSki & Snowboard JacketsVestsShop AllSwimwearBoardshorts & TrunksBriefsHybridRashguardsShop AllActivewearHoodies & SweatshirtsT ShirtsShortsTanksPantsShop AllAccessoriesHeadwear & HatsSunglassesMen's Winter AccessoriesSleeves & WristbandsShop AllTopsHoodiesShort SleevesLong SleevesMen's TanksShop AllBottomsPantsShortsRain PantsMen's TightsSnow PantsShop AllSaleShop MenClearanceShop MenNew ArrivalsShop MenKidsKids Shop AllKids' Shoes & FootwearKids' Athletic & Running ShoesKids' Casual & Skate ShoesKids' Hiking & Outdoor ShoesKids' Rain & Winter BootsKids' Basketball ShoesShop AllFan ShopNHLNBAMLBCFLInternational SoccerShop AllGirls'JacketsTopsBottomsSwimwearSports BrasShop AllBoys'JacketsTopsBottomsSwimwearShop AllToddler & BabySetsJackets & SnowsuitsTopsBottomsSwimwearShop AllAccessoriesSocksHatsWinter AccessoriesLunch BagsShop AllSaleShop KidsClearanceShop KidsNew ArrivalsShop KidsFootwearFootwear Shop AllWomen's Athletic ShoesRunning ShoesTraining & Studio ShoesBasketball ShoesCleatsCourt ShoesShop AllMen's BootsWinter BootsHiking Shoes & BootsCasual BootsShop AllWomen's Lifestyle ShoesSneakersCasual ShoesSkate ShoesSandalsSlippersShop AllKids' ShoesAthletic & Running ShoesSneakersSkate ShoesHiking & Outdoor ShoesWinter BootsShop AllWomen's BootsWinter BootsRain BootsCasual BootsHiking & Outdoor Shoes & BootsShop AllToddler & Baby ShoesToddlerBabyShop AllMen's Athletic ShoesRunning ShoesTraining ShoesBasketball ShoesSports CleatsGolf ShoesShop AllAccessoriesInsolesShoe CareLaces & OtherShop AllMen's Lifestyle ShoesSneakersCasual ShoesSkate ShoesSandalsSlippersShop AllSaleShop FootwearClearanceShop FootwearNew ArrivalsShop FootwearSportsSports Shop AllHockeyHockey SkatesSticksProtective EquipmentBagsAccessoriesShop AllVolleyballProtectiveShoesAccessoriesVolleyballsShop AllAlpine SkiingSki PackagesFlat SkisSki BootsSki HelmetsSki GogglesShop AllBaseball & SoftballBatsCleatsGlovesBatters GlovesBaseball ApparelShop AllSnowboardingSnowboardsSnowboard BootsSnowboard BindingsSnowboard HelmetsSnowboard GogglesShop AllPickleballPaddlesBallsShoesAccessoriesPickleball SetsShop AllBasketballBasketballsMouth GuardsShoesTraining AidsNets & BackboardsShop AllPerformance SwimWomen's Performance SwimMen's Performance SwimPerformance Swim AccessoriesShop AllSoccerSoccer BallsProtective Soccer GearSoccer CleatsKids' Soccer ApparelGoalkeeper GearShop AllGolfShoesMen's ClubsWomen's ClubsKids' Golf ClubsApparelShop AllSaleShop SportsClearanceShop SportsNew ArrivalsShop SportsActivities & EquipmentActivities & Equipment Shop AllRunningRunning ShoesWomen'sMen'sFitbit, Fitness Trackers & HeadphonesAccessoriesShop AllSwimStand-Up Paddle BoardsPFD's & Life JacketsSwimwearSnorkeling & ScubaSwim GogglesShop AllFitnessBoxing & MMAWeight TrainingResistanceExercise Balls & AccessoriesRecoveryShop AllLeisure Games & SportsSleds & ToboggansTable TennisDarts & Mini SportsAccessoriesFrisbees & Disc GolfShop AllHikingShoesPolesClothingHydration, Hydro Flasks, Tumblers & Water BottlesSocksShop AllCyclingBikesBike HelmetsBike AccessoriesApparelGlovesShop AllCamping EquipmentTentsSleeping BagsSleeping Mats & AccessoriesLightingClimbing Gear & Traction DevicesShop AllYogaBolsters & CushionsMatsMen'sYoga TowelsWomen's ClothingShop AllInline Skates & SkateboardsSkateboards & ScootersHelmetsProtective EquipmentParts & AccessoriesInline & Roller SkatesShop AllMassage Balls & AccessoriesBallsAccessoriesSaleShop Activities & EquipmentClearanceShop Activities & EquipmentNew ArrivalsShop Activities & EquipmentElectronicsElectronics Shop AllFitness Trackers & SmartwatchesFitness & Activity TrackersGPS Sport & SmartwatchesBands & AccessoriesGarminApple WatchApple Watch Series 10Apple Watch Series 9Apple Watch SEApple Watch Straps, Chargers & AccessoriesApple AirPodsAction CamerasGoPro & Action CamerasAccessoriesFitbitFitbit ChargeFitbit 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Using only a keyboard makes dropdown menus such as "Men," "Women," and "Kids" on the main navigation bar (top of the homepage) quite inaccessible. Users can highlight menu items using the "Tab" key; however, moving from one subcategory to another varies from one user to another-and this can be very irritating to those who rely strictly on the keyboard for navigation. This is bad practice as the operable principle states people should be able to use the website, even without a mouse. Since the menus are hard to navigate with just a keyboard, this makes the site less operable for users with mobility issues. All users, even with mobility impairments, should be able to access menus. Full keyboard accessibility would improve the user experience for those who use assistive technologies.
Trending Searches
SportChek has an excellent section on the homepage called "Trending Searches", which lists the most popular searches such as "nike hoodies," "snowboarding," and "women's winter jackets." This particular feature relates to the perceivable principle in the module since it presents actual search trends organized and clear manner. There is no overwhelming clutter, no long texts, and no confusing navigation. This is a good giveaway for giving quick access to the users to popular product searches and makes shopping easier. That is also beneficial for those with cognitive overload because information is very simple and easy to follow.