10 Matching Annotations
  1. Dec 2019
    1. December 18, 2019,

      I check the date first for currency. Then on the right panel I note the collaboration with the Brookings Institute, a highly regarded organization. Reputable websites will have an 'about' link and usually more information at the homepage's bottom panel. Learn as much as you can about the owners, publishers and authors. Look for the mission statement and contact phone/addresses/emails.

    2. There’s a mystery here, though. What, exactly, is TheSoul doing on Facebook? As relates to its YouTube presence, the answer is simple: making money.

      The rest of the article is devoted to Facebook advertising and general online marketing methods. It's a great read if you have time to learn how we are ALL supporting these platforms, even if silently.

    3. Most of TheSoul’s videos are clickbait with instructions for do-it-yourself projects,

      This is the bread and butter of Facebook and other platforms. Clickbait is the money making mechanism.

    4. TheSoul Publishing had the third most views of any media and entertainment creator on YouTube and Facebook, behind only the Walt Disney Company and WarnerMedia. 

      This web publishing group is huge! Have you heard of them?? I wonder how they ramped up so quickly

    5. I researched the company without special access to data and using only publicly available information

      Lots of public information available but it takes time to research

    6. And in 2018, it purchased a small suite of Facebook advertisements targeting U.S. citizens on political issues

      Did Facebook check company ownership?

    7. TheSoul Publishing channel, Easy Peasy, posts political histories alongside animated listicle videos and informative takes on why girls like “bad boys.”

      And there it is!

    8. TheSoul Publishing also posts history videos with a strong political tinge. Many of these videos are overtly pro-Russian

      Capture your attention with candy videos and now they have your machine's location and identity. I bet ads will also pop.

    9. enormous Facebook presence

      Again, is Facebook aware?

  2. May 2019