22 Matching Annotations
  1. Oct 2025
    1. A discourse on rhetoric & UX design

      That actually makes a lot of sense — UX design really is like modern-day rhetoric. Instead of persuading through speeches, we do it through layouts, visuals, and user flow. It’s about communicating ideas and guiding behavior without saying a word. I never thought about it that way, but it definitely changes how I look at design.

  2. Sep 2025
    1. David Berman on Sustainable Design Thinking Strategy

      GroupC - The relatively small choice of material can make a huge impact on the enviroment when many people use them. A product is never just production and launch, but its resuablity and disposal is also important. A design from the beginning should always have this in mind.

    1. UX Application: Loss Aversion

      Microsoft emphasizes that not renewing means losing core productivity tools, which feels more painful than the gain of continuing.

    2. Loss Aversion

      If Microsoft 365 highlights “You’ll lose access to Word, Excel, and Outlook” when a subscription is expiring, then renewals will increase compared to messaging framed as “Renew now to keep benefits.”

    3. UX Application: Cognitive Load

      Pixel devices walk users step-by-step through setup screens (Wi-Fi, Google account, backup, permissions), preventing overwhelm during first use.

    4. Cognitive Load

      If Google’s Android setup wizard asks only one permission at a time, rather than stacking all permissions at once, then new users will complete onboarding more often, because the perceived effort is lower.

    5. UX Application: Anchoring

      By showing an ultra-premium workstation in ads first, the perception of the mid-tier hardware shifts toward “affordable” relative value.

    6. Anchoring Bias

      If Microsoft introduces a $2,000 “Surface Studio” before showing the $900 “Surface Laptop,” then the laptop will feel like a better deal, increasing purchases.

    7. UX Application: Serial Position

      At Apple events, the first product revealed and the “One more thing” finale both tend to dominate press coverage, even if other devices were technically innovative.

    8. Serial Position Effect

      If Apple positions its “Pro” iPhones at the start and end of keynote presentations, then those models will be remembered more clearly than mid-range ones.

    9. UX Application: Fitts's Law

      Since Windows 95, Microsoft anchored the Start menu in the bottom-left, making it a large, predictable target. Later versions expanded the clickable region, improving ease of use on larger screens.

    10. Fitts's Law

      If Microsoft increases the hit area of the “Start” button on Windows, users will be able to access it more quickly, leading to higher satisfaction with navigation.

    11. UX Application: Hick's Law

      Compared to Yahoo’s crowded 2000s homepage, Google’s plain design with just the logo and search bar became a global habit because it lowered choice friction.

    12. Hick's Law

      If Google Search continues to strip down its homepage to a single field and minimal options, users will always find it “faster” than competing engines, because fewer visible decisions reduce hesitation.

    13. UX Application: Confirmation Bias

      A user believes walking is their best workout. Even though strength training is underrepresented in their data, Apple Watch prominently celebrates their walking streak, reinforcing that belief.

    14. Confirmation Bias

      If Apple’s Health app highlights data that reinforces a user’s existing belief about fitness (e.g., “You closed your rings again today—walking really does help!”), then users will stay more engaged, because the app is confirming what they already think is effective.

    1. Peak-End RulePeople judge an experience by its peak and how it ends.

      Even if there were annoying steps in the process, if the final moment feels satisfying or delightful, I’ll walk away thinking, That wasn't a bad experience.

    2. ScarcityPeople value things more when they're in limited supply

      I don’t want to miss out on a product knowing there’s not much left makes me more likely to pull the trigger immediately. This happens a lot of the time with new console launches.

    3. Anchoring BiasUsers rely heavily on the first piece of information they see

      Seeing a “premium” option first sets my expectations high, so when I see “regular” options, they feel more affordable—even if they weren’t cheap originally. Apple does this all the time with their "Pro" models of their products.

    1. Startups sometimes build a minimum viable product without a dedicated UI designer—but there are drawbacks. "Graphic designers often own responsibilities for brand alignment, and will help provide some brand guidelines to build UI," Hugo says. "But graphic designers traditionally focus on static printed design, so they may need to get up to speed on accessibility and responsive design—key skills UI designers bring to the table."

      When startups don’t use a dedicated UI designer, the product may look good but not work well for users. Graphic designers help with branding, but UI design is about making sure the product is easy to use, works on all devices, and is accessible to everyone. Without that focus, the overall user experience can suffer.

    1. Course grade will be a combination of assignments, quizzes, participation, exams.

      As long as you come to class and actively partcipate you should be fine in this course.