this is the process of designing any user experience
Here and in the three videos below what my concern is good writing coupled with great planning creates excellent craft. How might one dispute that? I certainly cannot and would not. It is however, not something new. The current presentational rhetoric used to sell Sage's media team to the world has been written to have relevance and sell their services but the concept of knowing one's audience and merging their content with the receiving capacities of the audience is age old. Are we to react to the mass marketing as the differentiational agent? Even collective co-creation is a reflection of a social environment bent on re-branding to increase profits with a minimum of change to same said product. The observations are excellent and which I might use a different more extended terminological language choice conceive, create, gather, craft, learn, re-gather, re-craft, learn, modify, repeat. I would argue this is part of our shared human conditions.