I think that this is the real issue with these type of false arguments and one that I have seen all too often. While this may seem like a silly mistake to make, it is a mistake that people often do not even realize that they are making. Sometimes, when not in an argument, this can be a useful tool, for example; appealing to the people can be a good idea when looking for a good hair gel, as the more people use it, the better chance that they use it for a good reason, but it is never a reason in itself for an argument or decision.

So many times we can appeal to the knowledge of our experts in a way that is not becoming of truth seekers. I find that often, if I cite an expert instead of actual evidence it is purely because of laziness. It is so much easier to repeat what someone else says than it is to find the truth for yourself, and I think that is the main reason that this issue being a problem.

This one is a bit difficult for me to understand. It seems to me that good arguments can often be made under this fallacy. This is somewhat cleared up in the final sentence of the page but it is still a bit confusing. I think it is saying that not all arguments are good because of the ends, there is more involved. This reminds me a bit of the old saying "the ends justify the means", though this passage is in obvious contradiction.