Choose one film, series, musician or celebrity that you know well. How many different commodities can you identify around the original cultural product?
Mattel and the intellectual property of Barbie
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openpress.universityofgalway.ie openpress.universityofgalway.ie
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Can you identify something cultural that became more economically valuable after it became marketable? What changed?
The Claddagh ring and symbol has been co-opted by both small and large business to convey some sense of 'Irishness'
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