bigotry
i think bigotry is similar to bias. https://www.google.com/search?q=bigotry&sxsrf=APq-WBuRBYZDbLUrYTRp_XVXYCdeDurHVw:1647022119027&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjmt93C0772AhWOKEQIHdo6AUkQ_AUoAnoECAEQBA&biw=1440&bih=821&dpr=2 an image to bigotry is the word in a large font surrounded by other words such as 'racism' and 'prejudice'.