Is this how companies can produce shows and what not about Marilyn Monroe, and Princess Diana? How is the legal rights of a 'public figure' decided when that person has never willingly been a public figure? Those who are in the Royal family are public figures, and there are ceremonies, and official meetings declaring them public figures. Similarly, actresses, government officials, and performers all make the decision to pursue fame.
I hope that there is some action, some change, in the way public figures are covered and the manner in which the public consumes this material to protect more people from being left living with their media appointed doppelganger.