This has happened to me many times. At first, it was a little bit spooky and I would hear people making jokes about how their phone is "listening". But that actually was the reality. I don't even need to vocalize something that I am thinking about for all of the apps I am using to know the content I want to see, when, where, and how. I often think about this in terms of tik tok's famous "for you" page, which is a constant stream of video content specifically tailored "for you" to watch. It truly is scary, and also makes me think about how much bias and closed-mindedness that can create. Though some may think that it opens up the mind to new forms of media that they may not "otherwise watch" because they are being fed the media without having to choose what they're watching, it can actually create more bias. For example, if we think about political opinions, you are likely only being fed information in favor of your party and against your opposing party. But we are never being shown the media in support of the opposing party, or their versions of negativity about the party we associate with. It further deepens the support for our own party and the lack thereof of the opposing party. This argument can go for anything, as we fall deeper into the rabbit holes of our interests.