whenpotential customers were asked to "buy acookie for a good cause" the number roseto 12 out of 30. It seems that the phrase "agood cause" triggered a willingness to act.In fact, when the phrase "a good cause" waspaired with a locally-recognized charity(known for its food-for-the-homelessprogram)
This statement is 100% accurate people are more likely to act on an cause when there is some type of reward for the action for instance if you are helping with an good cause you are able to tell people yea I helped with that cause. while if you were simply asking people to donate you may not get as much help because, people may feel it is not as important.