When in doubt, be generous

Myth: early riser = more productive

But my assessment has softened over the years. The right course, taught by the right teacher, can be invaluable. Not just for the specific content (which a lot of times we can glean from a teacher’s published books or blogs or articles) but for the experience of actually meeting the person we hope to learn from. It seems silly but there’s a kind of magic to it. There’s no substitute for it.

Joyce Carol Oates teaches at Princeton. Frank Gehry is doing an online MasterClass. Margaret Atwood spoke last weekend at the Los Angeles Times’ Festival of Books.

What matters much more than markup is the work we put in to get there: the rules and relationships determined through analyzing content closely and caring for its message and purpose. After all, “semantic” connotes meaning—typically, the meaning of language. Whatever markup language you use, it’s not semantic unless it pushes meaning forward—which is why you can’t start with markup; you end with it.

An information architect or content strategist sure comes in handy in determining these attributes, but everyone on the team needs to be fully engaged—because you’ll need these chunks to make major decisions about how content will respond to changes in device and display.

Pensamos que todos los puertorriqueños deberíamos preocuparnos más por la educación de nuestro pueblo.

dormirá mejor si desconoce el proceso de hacer política

pues son un híbrido de los políticos de carrera. La diferencia es que el universitario cuarentón lo coge suave, ni coge Pell ni se gradúa. Tiene como único fin evitar el trabajo verdadero que lo haga doblar el lomo, y con tres o seis créditos tiene garantizado un cartelón en cuanta protesta lo inviten. El político de carrera, por lo general, aprende a superarse, quiere escalar. Es aquel o aquella que empezó de abajo y poco a poco llega a oficinista 1, oficinista 2 o ayudante. Algunos hasta se gradúan – sin siquiera pisar una Universidad- de “asesores” de todo, con compañías sorpresa y oh yes!, títulos y contratos millonarios. Esto lo logran porque conocen dos cosas importantes: el fascinante y macabro laberinto de la política y demasiados secretos de mucha gente como para dejarlos ir con los bolsillos vacíos.

El medio siempre va a tener una postura, que puede ser de derecha, izquierda

Cada medio tiene una línea editorial y cada representación de la realidad pasa también por la percepción del individuo que la publica.

escogiendo

bandera política de cada visión editorial

Supuestamente pasa igual en radio,  en televisión, y en la Internet.

un modo de mirar la realidad

con la que cubren ciertos temas e ignoran otros

Y en esta contienda, es el público el que decide leer, escuchar o ver las noticias en el medio que les sea más afín a su realidad

los que satisfacen al gobierno en el poder vs. los que apoyan a la oposición

La polarización que es parte de la dinámica sociopolítica y cultural innata de los puertorriqueños

Social listening is one of those ways.

The Social Media Skinny Roundup: Create something of value, give them something to talk about, gain trust and protect/reclaim your time.

another author told me he’d heard that social media is important. First-time author, older demographic, not of the Social Media generation.

Put your eggs in the conversation basket

You Need A Conversation Conversations spark

What she needs

she might be the exception

I gave her my spiel about being careful to avoid equating social media numbers with sales

eople engage with stories that matter to them.

conversations that are already happening

Once you’ve clearly defined your key audience (and aligned your brand’s positioning and objectives with their needs,) you can begin to explore how you might engage with them through storytelling.

But technology presents a perpetually evolving palette that demands creativity, strategic intention, and agility to tell stories that matter — to the right people at the right moment in time.

Told well, this story will connect and emotionally engage people with your brand, and will continue to be responsive to their changing awareness, interests, and needs over time.

But social media is only that: A means for telling your story.

“the right to be forgotten.”

which then prompted children (with parental knowledge) to lie about their age.

In 1998, the United States passed a law known as the Children’s Online Privacy Protection Act (COPPA), which restricts the kinds of data companies can collect from children under 13 without parental permission.

Is the internet more or less risky than sexual intercourse?

knowledge gap that results from this linguistic imbalance.

Wikimedia is partnering with Stanford University researchers to design a new recommendation system. This will rank Wikipedia articles in order of priority across languages.

build a connection

Trying to tailor individual messages through marketing may be a different way of thinking, but it is possible and it is very effective.

The advertising needs to be more personal than ever before if it wants to attract customers.

making connections between different ideas

Creativity explained — by science!

But these aren’t just myths. They are also excuses.

I feel naked/lost/afraid without my phone. I am enslaved by my smartphone.

What’s your take on social media’s relationship to public relations. Is it an unbridled force for good or a disruptive threat to the established order?

Smart social media consumers know to take everything they see on Facebook, Twitter and Snapchat with a grain of salt. As Felicity PR correctly points out, social media makes it easier than ever to produce and spread misinformation. “I can’t tell you how many issues blow up because of a provocative post or tweet that later turns out to be false,” confirms Plorin. Just as hoteliers and food merchants must remain vigilant for fake reviews 24/7, healthcare providers and professionals need to watch what’s being said about them at all times — and be ready to take swift action when necessary. That means many more sleepless night for already hard-working PR professionals.

The press release isn’t dead, and maybe it never will be. Hospitals, insurers and other healthcare players will continue to announce news and accomplishments by connecting directly with their contacts in the press, or by blasting out releases whenever warranted. The difference today: press releases aren’t the only ways to get the public’s attention. Virtually every hospital system has an active Twitter and Facebook presence, and they’re not shy about using them to announce things that aren’t worth drawing up a whole release for. It’s an omnichannel world, people, and we’re just living in it.

liaisons

Hospital systems, insurance companies and other big healthcare players generally hold their employees to strict social media policies. “There’s usually a very clear line that you can’t cross as an employee,” says Plorin. “Even in private communications, your words and actions can be taken as your employer’s official party line.”

That’s a big change for the healthcare industry, which prefers a methodical, get-it-right approach to issue management. Plorin’s Twitter handle is a great example of the possibilities and pitfalls of real-time healthcare news: she’s constantly tweeting out in support of her clients and their interests, even as followers (and proverbial people on the street) confront her with new information that needs to be addressed yesterday.

They don’t want to be sold to, they want to be active participants with a direct connection to their favorite brands.

Brand-building works when we find the imbalances in people’s lives. If you find imbalances, you find the brand.

The Brain Dump Itself When you brain dump, you are only brain dumping. You are not writing any new content or surfing the web on your smartphone. If other activities get in the way of the brain dump, then the brain dump loses its potency. So when you decide to conduct your brain dump, nothing else gets in the way. You only begin to write the content once you have written enough ideas down.

And the holy grail for thinking of more blog post ideas? The shopping mall. I kid you not. And stores within the shopping malls like Target and Walmart— they’ll provide you with dozens of epic blog post ideas alone. I do not work for Target, I do not work for Walmart, and I have definitely not gone crazy. If you want to discover more blog post ideas, go to the closest shopping mall. Look through the isles and pay close attention to the products within those isles. Looking at those products and thinking like a blogger will suddenly allow you to come up with more blog post ideas. Maybe you come across a LEGO set. You know that LEGO sets contain pieces that can be built into a car, airplane, house, or something else depending on the LEGO set.

If you go around thinking like a blogger, you can think of numerous blog post ideas just by walking around.

Sure, I occasionally think, “Look how far you’ve come,” but that first thought reigns superior 99% of the time.

So you should do the brain dump before you run out of ideas to write about.

A brain dump is when you spend time simply thinking of as many ideas as you can. The ideal time to start the brain dump is when you still have enough ideas available.

In theory, you know the difference between your self and your Facebook self. But lines blur and it can be hard to keep them straight. It’s like telling very small lies over time. You forget the truth because it is so close to the lies.

One start toward reclaiming conversation is to reclaim solitude. Some of the most crucial conversations you will ever have will be with yourself.

A VIRTUOUS circle links conversation to the capacity for self-reflection. When we are secure in ourselves, we are able to really hear what other people have to say.

The capacity for empathic conversation goes hand in hand with the capacity for solitude.

In conversation, things go best if you pay close attention and learn how to put yourself in someone else’s shoes.