t fe
Remove 1 lakh bit
t fe
Remove 1 lakh bit
miu
remove premium
New homes, sold before they're built — vs. ~10% in the US. Bu
Rework on the sentence. Then make the Buyer point as the next line
NoBroker
We are pioneering scalable , standarised advisory also cover AI can analyse things that humans can't
Portals
It's not aparent the point of AI learning .
2 points have to be covered :
To give better experience & advise after each conversation
e what the builder's CP wouldn't."
Can we add 2 summary of buyer conversation , then move it above the table of traction quantitative.
4 EOIs in flight · ~2 closes expected next 30–60 days
4 EOI collected, potenital of 2 sales.
17 b
Remove 4 of BLR top builders
e fee wh
In the heading called that , this makes unbaised
Adjacent revenue: home loan referral, legal & DD, interiors. Transparent, opt-in, never gated on advice.
Make the last part of sentence , more easily understandable
Guiding Buy
Should we make this as something like "Guiding buyers across complete home purchase journey"
50
Make it 100
ARY
Human adviso
Trained humans to advise
UYERS The home buyer has changed.
Say Home Buyer Persona has evolved or something
PRECEDENT — INDIA
Add the line saying Discovery Solved vs Decision Making Unsolved to separate & make it visually scanable.
In the the line show different categories (explicitly)
Salaried advisors on WhatsApp & calls. Content-first.
callout saying Doesn't work on commission without targets
Door-to-door commissions.
call out works on commission
discovery
Can we make this "Caps" similarly Decision Making"
Decision
Decision Making was...
Push this to next line
discovery
Highlight
Can't afford 30 mins on a maybe buyer.
Can we add calls made per day to close 2 sales per month to show the problem better
Buyers see limited inventory, not the market.
A human can only hold limited info , still lack many data points about properties.
₹1000/lead,
Call out it's one of the highest lead cost across the market
The math doesn't let them advise.
The heading can be the same as the above 3 points
Advisory at scale was structurally impossible until now.
Can we make this bigger ?
show competitors.
Change the wording to other projects not associated with them. Not scalable so lack knowledge about them.
Only 10% are RERA-registered.
Say brokers explicitly
So buyers DIY their research. And still get it wrong !
Should we move this down to increase the size of buying phone example. So that people read the whole content.
Buying a ₹50K phone? Influencers, reviews, & comparisons. Investing ₹1 lakh? SEBI-registered advisor to guide you.
Should we increase the font size ? to make people read it ?
3 viral Reddit threads on specific new builder projects covered by national press in 2025 alone.
Can we make this more readable ? by increasing the font size a little by 0.5 etc.
ASCI 2024-25, Business Standard 2024
Font size is too low to read?
Should we keep this chumma as reference/source
LocalCircles Survey 2023
Find better data points/sources
What buyers are promised ≠ what they get
Check the data point on remorse after purchase
pushy brokers with conflicting opinions
Highlight in yellow
₹1.5 crore new home
Highlight in yellow
4.7 months. ₹2,800 Cr delayed annually.
This is not really self explanatory