Moreover, the flood ofexported American TV shows that began in the 1950s provided models ofprogramme styles and popular taste for producers around the world
American television became the prime example of what televisions show followed. They model that became known true to be an American staple, for example like sitcoms. The exportation of shows like this led to a known brand of tv in the US.
ly audience.A 1951 advertisement for Crosley’s “family theatre television” is aparticularly striking example. As is typical in these kinds of ads, the copydetails the tenical qualities of the set, but the accompanying illustrationgives familial meanings to the modern tenology
The advertisement for buying a television set was less about the value of the product. It was meant to be seen as propaganda for the typical American family. The activity of watching television together was supposed to further paint the image of the perfect nuclear family.
Even if his working life was filled withtension, the ideal man still had to be the breadwinner for a family.Moreover, should he fail to marry and procreate, his “manliness” would becalled into question.
Despite the men coming back from war and having to deal with PTSD, they were still subjected to societal pressures. The image of the family was important in being advertised in the post-war years. Hence, the picture of the family/tv room still displaying the typical nuclear family.
o Victorian notions aboutdomestic havens, implying that the home was secure and stable. eadvertisements suggested a democratic model of family life, one in whi allmembers shared in consumer decisions—although, as Marand suggests, tosome extent the father remained a dominant figure in the pictorialcomposition. In this romanticized imagery, modern fixtures were easilyassimilated into the family space
The television set was sold to its consumers as an indicator of good family value and togetherness. It was sold to paint the picture of the good old American family spending time together. Once again it was meant to be an activity where the family agreed to one thing.
452through the household spaces depicted in the magazines. It appeared in thebasement, living room, bedroom, kiten, fun room, converted garage,siing-sleeping room, music room, and even the “TV room.” Furthermore,not only the room, but the exact location in the room, had to be consideredfor its possible use as a TV zone
This demonstrates how the television set became a must have household product. A space of its own for it to spent on it leisurely just like in the early 2000s with the computer.
Televisionwas the great family minstrel that promised to bring Mom, Dad, and thekids together; at the same time, it had to be carefully controlled so that itharmonized with the separate gender roles and social functions of individualfamily members. is meant that the contradiction between unity anddivision was not a simple binary opposition; it was not a maer of either/orbut rather both at once. Television was supposed to bring the familytogether but still allow for
There is an emphasis on how television was to bring family together. It was an activity at the beginning of its creation to be shared with a household. This has now been lost as television can be accessed from almost anywhere, thus making it no longer a family activity.
People have assumed that therefore what this is doing is a powerfulway of circulating in the world a very limited range of definitions of who peoplecan be, of what they can do, what are the possibilities in life, what are thenatures of the constraints on them
Stereotypes give a limited view on people which can often be inaccurate. Instead of expanding opportunities and giving a look at different cultures and people it can limit their perception.
The meaning can never be fixed, but if you want to say, even provisionally, “Well,I sort of think it means this,” you’ve got to stop it.
It follows up on the “no fixed meaning” by telling the audience to stop trying to pin something onto the meaning. People have different interpretations therefore we should not try to make our own interpretations the definition.
Hall shows that an imagecan have many different meanings and that there is no guarantee that imageswill work in the way we think they will when we create them
This reminds me of authorial intent, because once content is released the creator/authors intentions no longer matter. It is now up to the audience/reader to how they interpret the content. This then leads to the creators intentions of the meaning of their content to be lost.
n. The usual meaning of this term is connected with whether thedepiction of something is an accurate or distorted reflection.
A further look into cultural studies looks at how the content is perceived. Is the viewer receiving it as an accurate representation or are they seeing it as misrepresentation.
slave parts, and now you can, too, in Hollywood’s first Black Acting School.
This presents how stereotypical roles have been used to typecast certain actors. It emphasizes in the racism and prejudice that Hollywood has also taken part of in history. It demonstrates how deep rooted these issues are in the industry.