Mind maps are visual diagrams used to represent words, ideas, tasks or other items linked to and arranged around a central keyword or idea.
This technique has been used in Dr. Ha's classes and is very useful. It has helped me create ideas and flows that are linked to the main idea. This structure has been the most effective for me in ideation creation.
This technique can get up to 108 ideas from six participants in just 30 minutes, and it’s great if you want to encourage every participant to generate ideas – especially if your team is predominantly introverts.
For me this many ideas seems like way too much to process and discuss. To see which ideas would be the most useful would be a long and exhausting process.
For example, “How can WE SELL more insurance to CATHOLICS?” could become “How can we get FRIENDS OF CATHOLICS to BE INCENTIVIZED to sell life insurance to CATHOLIC GRANDPARENTS?”
This technique is a little confusing and seems like its solving completely different issues that will still include another brainstorming session to figure out the new problem statement.
The solution was for Fraser and his team to question every facet of their business
I thought this comment is very useful as if you begin to question every aspect of your business, you can always search for improvement and more effective ways to do things to progress your business forward.