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This was a period characterized by unusually cooperative relations between broadcasters, government regulators, and corporate interests that institutionalized the “American way” of conceiving network TV as a for‐profit public service and broadly national, shared cultural forum.
It is important to note that in this era almost all americans were being exposed to the same content. Most of the content which was control to be a specific way in order to increase 'american' ideals. Since these were the only networks this shaped the way we viewed our culture and increasing american culture around the world. I also never new the main reason for this was for corporations to increase their profit as they controlled the networks with their funding.
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Here, network TV becomes a metaphor for a changed affective and political culture that was presumably characterized by placelessness, dis‐ease and loss
It is important to understand the great impact television has had on our society. The big three network stations reach large amounts of audiences. But only these three were able to do so, as people consumed this medias more and more it changed our culture. It began to change political and pop culture as people were being fed this content through these mass communication channels. This impact of these networks should not go unseen as the content started infiltrated into our lives and culture.
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questioned the networks’ commitments to balancing mass‐audience entertainment appeals and “consensus” programming with more challenging, riskier “quality” and “enlightened” program address.
It is fascinating to note that these challenges are still happening. These networks had to a figure out a way to challenge norms and also elevate new cultural changes. I think that media outlets today suffer from the same problem. They struggle whether show riskier content that might go against norms or just focus content on staying neutral to popular culture shifts.
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More than other modes of syndicated reruns, Nick at Nite’s self-reflexive programming of “classic TV” offers collective memories of American life—misappropriated images of how family life never really was—that we see depicted again and again.
It is very hard to deny the lasting impact this show has had on the industry. Today they still show reruns and new generations of fans enjoy the shows witty nature. This also allows for older generations to relive this episodes giving them nostalgia of when they were younger. This show still provides an impact on todays cultures as people still love to watch and enjoy the tv show.
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I Love Lucy reached an unprecedented level of popularity as a successful commodity in itself and excellent advertising for its sponsor. After the Ricardo and Ball-Arnaz babies were born almost simultaneously in January 1953, it spawned merchandising tie-ins that exceeded $50 million
This was another crucial reason for the shows success and one of the first tv series to do this. Nowadays it is normal to see merchandise for a tv series of movie. Which can also contribute to its success. Making merchandise for I Love Lucy really aided in putting the show on the map. This in turn made the show into a even larger cultural phenomenon.
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Interwoven are the episode, the advertisements during the episode, knowledge about the series and its stars from secondary texts, the cultural contexts that inflect the combinations of private housewife/public pretty girl and femininity/comedy with contradictions, and the ideology of the feminine mystique.
As gender had never really been put on display and shown in this way, this show became a cultural phenomenon. This episodes contained so many layers of representation among genders. Up until this point most media content sticked to a formula as to how they portray certain genders. As I love Lucy showed authentic gender representation, this helped shape modern American culture.
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In this context, we can interpret Lucy’s botched attempts at paid labor outside the home as addressing both men’s and women’s fears about women’s increased involvement in the public sphere
This is really cool to that this show was able to have this large of an impact on women's involvement in the public sphere. Even after the war more women were now involved in the workforce. This helped ease the gender divisions that had been in place involving the workforce. Just goes to show that media content can have a large and lasting effect on our culture.
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In a rapidly changing postwar society when the gap between the ideology of polarized gender roles clashed so powerfully with the social experience of American men and women, Lucy’s inability to reconcile her ambitions and her social position articulated increasing tensions about gender.
It is fascinating to note how this tv series really challenged the idea of gender at that time. Off the bat someone would not really expect for this series to show the changed in gender roles. Post-war gender roles remained polarized. But, in this series with a female lead allowed for showing the power imbalances among gender in everyday life.
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the character dramatized and personified cultural conflicts about gender, marriage, and commodification caused by the legitimation crisis that emerged in postwar America and remains pertinent throughout the twentieth, and into the twenty-first centuries
It is important to note that this television series had culturally changed the way we created and consumed media. For the first time a television series was commodified to show the cultural conflicts the country was going to face. These experiences were shown in the aftermath of war in America. Nothing of entertainment had really achieved that before because of its massive popularity.
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Ultimately, the TWA dissolved in 1954, and all writers of scripted entertainment for film, television, and radio gathered under the umbrella of the Writers Guild of America. But it was on account of writers for shows like Lucy, who first claimed credit as writers and as producers, that conflicting notions of authorship and ownership came to a head for the guilds that represented these media workers.
I never knew this to be one of the reasons that television production moved primarily to LA. With TWA dissolving writer had to go to the Writers Guild of America in order to continue production. Inevitably challenging the owerships of content which picked up once projects were moved to LA that were represented by the guilds.
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This language is quite common now, as staff writers on television series often talk about the need for consistency of voice from episode to episode.
In today's production of writing it is crucial to stay consistent between episodes to a series. Oppenheimer being one of the first to make sure of this, paved the way into how tv shows should be created. Regulating a series throughout its one was a skill that had not really been done before and changed the way tv was created because of Oppenheimer.
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Nowadays when we think about the author of a narrative television series, we assign a privileged role to its creator.
It is interesting to note how times have changed in how we perceive the production of media content. During the creation of I Love Lucy everyone when contributed to producing and creating episode. It was not just assumed it would directed under one person or a small group. But inevitable all have an original creator of television and film.
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Arnaz himself could arguably be seen as the man in charge,
Even though Ball made the entire series and what made it popular and cutting edge for its time. It was still man a to be held accountable for the show's success. This circles to other misogynistic themes already mentioned in the article. Giving the show 'a man in charge' was more comfortable for everyone to understand as to why the show was a big success.
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By celebrating rather than shying away from showing the first pregnant woman on television,
I purley just think that this fact is very interesting. I find it to be interesting because today you would not think that showing a pregnant woman on tv would be something that needed to be addressed. It is fascinating that was viewed controversial at one time. One of the many milestones and history markers this show had produced for the mass population.
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- Mar 2025
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Throughout the entire disagreement between the press and the broadcasting industry one fact stands out above all others, and that is that both parties failed to consider the public at all.
I think this is a fact that is still prevalent today in terms of the media industry. I think today the media has gotten better at curating what each audience wants to consume. However, there is still a disconnect among the industry and the public. I think main reason for this is the industry is mainly focused on increasing profit even if it is at the loss of the public. This theme is important to note because it still happens today with multiple media platforms.
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This report called for government control of radio in the United States, giving as reasons that every other major country in the world had placed broadcasting under governmental control, and also stating that the only way that broadcasters could be prevented from giving false and inaccurate news is by direct government contro
I think this is fascinating to understand the main reason for government control in media. It was to limit the spread of misinformation. I find it interesting that the initiative to prevent false news had struggled in the modern era. Nowadays there are much larger amounts of inaccurate news. I wonder if government control has an actual effect on misinformation or if misinformation spreads because outlets don't have government control.
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At this same convention the ANPA also decided that newspapers should refrain from publishing radio programs except as paid advertising, and the Board of Directors of AP ruled that the maximum length for bulletins permitted to radio, under the 1925 ruling, would be 30 words.18
During this time of such fast technological developments there was fast rate in which these organizations had to adapt. WIth that came lots of restrictions among certain mediums. Broadcast journalism is one example of how each medium can coincide with each other. As that makes it difficult for committee and organization to create policy/regulation.
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Each of these incidents represented an opportunity for radio to try itself out under differing circumstances, and with the conclusion of each effort the broadcasters knew more about what they were doing than when they had started. This meant that the next time they would be a little bit better, and it also meant that radio was beating the press at its own game: fast reporting of the news.
I find this aspect of broadcasting important to understand. Broadcasting became quicker and more efficient to reach audiences. The press had to now realize that they were losing the top spot in their industry. Since broadcasting was so new there was lots of room for growth and development. This aspect also gives them a leg up when it come to press and newspapers. Now most people want their news faster so they look to broadcasts over press/newspapers.
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However, as the decade closed the newspapers were becoming aware of the fact that their advertising revenues were dropping, while those of radio were on the increase.
It is very important to note how these new technological changes can be driven by profit. Newspapers had to begin to adapt to new technological developments. In experimenting if they should advertise broadcasting or not. Each medium has its own cause and effect on eachother.
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- Jan 2025
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Historical training is not, however, an indulgence; it applies directly to many careers and can clearly help us in our working lives.
I think that this final statement if very crucial to understand in the whole of this article. History applies to almost everything and every career you come across. Learning historical data can directly help us in our careers. So history should not be viewed as an indulgence because it directly affects our lives especially when it comes to consuming media. Which is something we all do every single day.
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Learning how to combine different kinds of evidence—public statements, private records, numerical data, visual materials—develops the ability to make coherent arguments based on a variety of data. This skill can also be applied to information encountered in everyday life
I think that the ability to assess evidence is a very crucial skill in everyday life. In taking historical data it is important to combine those aspects to come to conclusions and arguments. The skill of being able to form coherent arguments is very crucial. This is another example of why and how history can provide crucial life skills to students.
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In the first place, history offers a storehouse of information about how people and societies behave. Understanding the operations of people and societies is difficult, though a number of disciplines make the attempt. An exclusive reliance on current data would needlessly handicap our efforts. How can we evaluate war if the nation is at peace—unless we use historical materials?
I think this concept of learning history is very crucial to understand. It is hard to move forward and make changes unless we look at the mistakes of the past. Understanding history helps societies understand how to answer difficult questions. In order to come to conclusions about current conflicts we have to understand and use historical information as our resources. In doing so historical information helps us understand people, societies, and cultures.
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