Canadian Rockies’
Pursuit uses colour in addition to other elements to highlight certain words on their website, which follows the perceivable principle. For instance, the blue words "Canadian Rockies" are not only noticeable to those who are able to see colour, but also to those who are colour blind. Since the words are also bolded, it makes it easier for colour blind individuals to identify text that is supposed to be emphasized.
Banff, Canmore Banff Gondola
Although majority of this website can be read by the screen reader, I did notice some flaws that can be fixed to improve accessibility. After using the screen reading feature, I discovered that there are no descriptions for the images above each attraction. Image description is important for individuals who use screen readers, so they can understand the content being presented.
Canadian Rockies Golden Banff Jasper Columbia Icefield Lake Louise Canmore Attractions Pursuit Pass Save up to 40% Golden Skybridge Banff Attractions Banff Gondola Open Top Touring Lake Minnewanka Cruise Jasper Attractions Maligne Lake Cruise Maligne Canyon Icewalks Columbia Icefield Attractions Columbia Icefield Skywalk Columbia Icefield Adventure Ice Odyssey Hotels Deals & Packages Hotels in Banff Mount Royal Hotel Elk + Avenue Hotels in Jasper Pyramid Lake Lodge The Crimson Chateau Jasper Marmot Lodge Miette Mountain Cabins Lobstick Lodge Forest Park Hotel Glacier View Lodge Hotels in Waterton Prince of Wales Hotel Sightseeing Shuttles Dining Dining in Banff Brazen Farm & Fire Sky Bistro Dining in Jasper Aalto Terra The View Where to Dine Deals
The drop-down menu highlighted makes the website inoperable for users who have motor impairment. Users have to hover over each title to be able to see more information about hotels, sightseeing tours, attractions etc., making it inaccessible for individuals who cannot use a mouse.
Pursuit Pass Explore more and save in the Rocky Mountains with our Attraction Combo Packages.
The descriptions for each attractions Pursuit offers follow the understandable principle. The descriptions and images are organized in a simple manner, making the web-content more understandable for users with autism, dyslexia, or ADHD. The descriptions are short and the images are layed out evenly. It's clear which description belongs to which attraction and the navigation is made simple.
Explore BanffMountain Lakes & WaterfallsMountain LakesIcefield Parkway Discovery from BanffColumbia Icefield Discovery from BanffLength 6.25 Hours 7 to 11.75 hours 6.25 to 14.75 Hours 4.75 to 14.75 Hours 9 to 12.25 hours 7.5 to 14.75 hoursAttractionsGolden SkybridgeBanff Gondola, Lake Minnewanka CruiseN/AN/AColumbia Icefield Adventure, Columbia Icefield SkywalkColumbia Icefield Adventure, Columbia Icefield SkywalkIncluded mealsLunch at Village GrillHot LunchHot LunchHot LunchLunch at AltitudeLunch at AltitudeDirectionRound tripRound tripRound tripRound tripOne-wayRound tripDeparts fromBanff, Calgary, Canmore or Lake LouiseBanff, Calgary, or CanmoreBanff, Calgary, Canmore or Lake LouiseBanff, Calgary, Canmore or Lake LouiseBanff, Calgary, Canmore or Lake LouiseBanff, Calgary, Canmore or Lake LouiseDeparture datesMay 2024May 2024June 2024May 2024May 2024May 2024Departure timeHighlightsLunchGolden SkybridgeLunchGondolaLake CruiseWaterfallLunchGlaciersWaterfallLunchGlaciersLunchColumbia IcefieldGlaciersWaterfallLunchColumbia IcefieldGlaciersWaterfallGolden AdventureExplore BanffMountain Lakes & WaterfallsMountain LakesIcefield Parkway Discovery from BanffColumbia Icefield Discovery from BanffBook NowBook NowBook NowBook NowBook NowBook NowLearn MoreLearn MoreLearn MoreLearn MoreLearn MoreLearn More
After using the screen reading feature on this page as well, I also discovered that it was not understandable for individuals who use screen readers. The screen reader reads the chart horizontally instead of vertically, which may make it difficult for users to understand what each tour includes. Unfortunately, this does not follow the robust principle, making this section of the website inaccessible.