Despite the clear link between reciprocity and trust building, the majority of researchers invest little time in reciprocal relationships beyond their disciplinary networks. This remains one of the most powerful ways researchers can build trusting, impactful relationships beyond the academy.
Important insight. This is an argument for rewarding/incentivising the process of impact generation as well as its outcomes (See also normal vs extraordinary impact https://doi.org/10.1093/reseval/rvz032).