In constructing a successful speech, the orator could use three modes of expression: logos (logical argument), pathos (emotional appeals), Page 15 → and ethos (establishing the authority of the speaker).
I think this is so wonderful how this is mentioned because it is so relevant and has been applied today when giving speeches In class. It’s important to be able to resonate with an audience, to hold their attention, and communicate in a way that hooks and appeals them.