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  1. May 2022
  2. biz.libretexts.org biz.libretexts.org
    1.5: Understanding marketing strategy
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    1. systemhalted 17 May 2022
      An analysis of the business and brand environment will typically consider political, economic, social, technological, legal and environmental (PESTLE) influences to identify a clear set of considerations or issues pertinent to the marketing strategy.

      Environment as a factor for situational analysis considers PESTLE, which again includes environmental influences, which seems redundant unless environmental influence refers to the earth’s environmental factors.

      Digital_Marketing
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    biz.libretexts.org/Bookshelves/Marketing/Book:_eMarketing__The_Essential_Guide_to_Marketing_in_a_Digital_World_(Stokes)/01:_Think_-_Strategy_and_Context/1.05:_Understanding_marketing_strategy