"Rather, people are malleable and emotional actors whose decision making is influenced by contextual cues, local social networks and social norms, and shared mental models. All of these play a role in determining what individuals perceive as desirable, possible, or even
“thinkable” for their lives."" - Pg 3
This speaks to how decision-making is based on more than just logical thinking. It is a complex process, which relies heavily on emotions and social norms. In the case of people living in poverty, it could signify that they may prioritise immediate needs and conform to local norms, even if they seem irrational from an outside perspective. One such example, would a poor family deciding to make their children work instead of sending them to school. While this decision may seem illogical from an outside perspective, the family maybe in a dire situation, where they can't afford school fees, or they can't afford to miss out on the marginal product from free labor from their children. Their decision might seem irrational but it wasn't based on just logical and long term thinking, it was based on their immediate needs. Another example was highlighted in a video (https://mru.org/courses/development-economics/spending-money) about the spending of poor people. It underscored that poor people often spend money on alcohol and tobacco, and while this may be a waste of their money, their decision to buy chewing tobacco or cigarettes was most likely based off of their emotions and local norms. This video also states that in India the median household living in poverty spend 10% of their annual income on festivals. Looking from an outside perspective this may seem illogical or irrational, but, again, the decision to spend so much money on festivals is based off of the local norms. It is very common to see extravagant festivals in India, even if it is out of budget for the hosts. The text emphasises the importance of understanding the unique circumstances of people in poverty, and how those circumstances can influence their decision making.