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  1. Aug 2025
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    1. tgray27 21 Aug 2025
      a willingness to maintain thisinterdependence by giving to or doing for others what one expectsfrom them, the feeling that one is part of a larger dependable andstable structure.

      This is a major contract from America's 'individualistic' ideology. For example, American advertising and TV commercial typically focus on you as an individual and sell things that will make you better, stronger, smarter, make you stand out from others, etc. Filipino advertising is focused on encouraging you to do better for your family or to show how each person makes an impact on the community (example: https://youtu.be/K9vFWA1rnWc?si=CZwV3a1wRgag5flx)

    2. tgray27 21 Aug 2025
      Philippine respect for authority is based on the special honorpaid to elder members of the family and, by extension, to anyone ina position of power. This characteristic is generally conducive to thesmooth running of society, although, when taken to extreme, it candevelop into an authoritarianism that discourages independentjudgment and individual responsibility and initiative

      This was my inspiration for researching values, culture and beliefs in contrast to U.S. culture. The Philippines has a much greater appreciation and honor for their elders, seek guidance and never disrespect their elders. For example, I learned when I lived there that I never initiate a conversation with an elder and I must show my respect by bowing down, reaching out for their hand and bringing their hand to my forehead to show my gratitude and seek their approval before moving forward.

    4. tgray27 21 Aug 2025
      Thissocial culture was shaped by more than three decades of SpanishColonization (1565-1898), American colonization (1898-1946), andJapanese occupation (1942-1945)

      Additionally, The U.S. influence is prevalent to this day because the U.S. freed the Philippines from Japanese rule and the American influence is seen in Filipino culture such as basketball being the top sport in the Philippines (most NBA fans/viewership per capita) and the Philippines celebrates the 4th of July as independence day.

    5. tgray27 21 Aug 2025
      his impacts business practices, as many businessowners and employees may be guided by their religious beliefs. Forexample, businesses may prioritize ethical practices and values,such as honesty and integrity, in their operations

      This is an extreme opposite of the United States, who avoid faith-driven businesses and focus on mission-driven businesses that do not isolate any other religions. For example, about 18% of Americans identify as Catholic. In the Philippines, nearly 82% identify as Catholic and this guides their business standards and branding.

    6. tgray27 21 Aug 2025
      As the government encourages businesses to promoteinclusive growth in the Philippines, companies and organizationsare now leveraging the role of women, faith, youth, technology, andinnovation, supporting gender equality for a sustainable operationor business into the arena of efficient competitive markets.By promoting diversity and inclusivity, businesses are able tocreate a more dynamic and innovative business culture that fostersgrowth and development for all.

      Filipino advertising promotes advertising based on collective inclusivity and growth, stressing faith and women empowerment to pave a path to communal inclusivity. U.S. advertising really focuses on reaching a particular demographic to inspire individuals from that minority demographic to step up or that you are noticed, often separately from a society or communal setting.

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