om Knowles. I’m so sorry, says inventor of endless online scrolling. The Times, April 2019. URL: https://www.thetimes.co.uk/article/i-m-so-sorry-says-inventor-of-endless-online-scrolling-9lrv59mdk (visited on 2023-11-24).
This article talks about how the inventor of endless scrolling on apps and websites, regrets his creation. This is like a case of just cause we could doesn't mean we should. He acknowledges the impact that endless scrolling has on users experience. He explains he regrets the invention due to it's effect on users, and it's influence to addiction and dependence to social media. It was designed as something that was meant to ease user experience, but later becomes something that hurts the user in the long run.