Language games are not all encompassing. There are multiple different games that all relate to one major game. Just changing one rule of the game changes the game entirely. This could mean that the game is always changing and if a person does not want to lose in their language game, they must keep up with the rules. When someone has a motive, whether that motive is to push forward their idea, market a product, or any other agenda that a person may have, it must be assumed that they are playing a language game. Their game revolves around selling their product.